![\"Scooter](\"https:\/\/variety.com\/wp-content\/uploads\/2020\/11\/ScooterBraunTaylorSwift.jpg?w=1000&h=562&crop=1\")
<\/p>\nThe executive is addressing the hate he still receives from Swifties for the years-long feud over her catalog.<\/p>\n
Scooter Braun has a message for Swifties, who are still angry with him over the handling of Taylor Swift\u2018s master recordings from six years ago.<\/p>\n
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The music executive and former music manager made a recent appearance on Danielle Robay\u2019s Question Everything podcast, where he opened up about the hate he still receives from Swift\u2019s fanbase years after the original sale of her catalog to Braun\u2019s Ithaca Holdings when he acquired her old record label Big Machine Label Group in 2019.<\/p>\n
The following year, Ithaca sold Swift\u2019s masters to Shamrock Capital for a reported $300 million, which the singer infamously criticized, leading her to re-record her albums.<\/p>\n
Squid Game’ Stars Byung Hun Lee and Yim Siwan to Make KCON L.A. 2025 Appearances<\/strong><\/p>\n \u201cYou know, me even talking about this now, there\u2019s gonna be\u2026 They\u2019re gonna be yelling and screaming and this, that and the other,\u201d Braun said. \u201cYou can\u2019t say anything right, and it is what it is. My response to that is they made the horrible miscalculation that I care. You know, I don\u2019t know those people out there. And if I met them in person and they needed my help, as a stranger, I would help them.<\/em><\/p>\n \u201cI think people forget that when you have a fan base that big and 10,000 people are yelling at you, it feels like the world is ending, but that\u2019s less than 1 percent of a fan base that big,\u201d Braun continued. <\/em><\/p>\n \u201cI think most people are dealing with their own problems. I think most people are dealing with their own insecurities the same way I am, the same way every artist and every human being is. And I think it\u2019s just a more productive use of your time to not get stuck in the craziness of celebrity fodder and focus more on being kind to people.\u201d<\/em><\/p>\n Elsewhere in the interview, Braun said he believes \u201ceverybody in the end won,\u201d despite the years-long feud.<\/p>\n \u201cWe did very well in that sale because we bought it at a really great price and the value of the masters went up,\u201d Braun said when asked to further explain what he meant. \u201cWhen I sold it, she had announced she was gonna do re-records.<\/em><\/p>\n And if you understand music, the value went up for the masters because Spotify and streamers created a longer decay than buying just CDs. <\/em><\/p>\n People would listen to them more, so there\u2019s a longer decay, but it\u2019s still decaying. But when she re-recorded, all ships rise in a world of streaming. So people were going on and they were A\/B-ing them. They were listening in to see how much they sounded like (the originals).\u201d<\/em><\/p>\n \u201cSo she did incredibly well and basically had the biggest moment of her career, reinvigorating her career with each one. It was brilliant on her part, but also each time she released one, you saw a spike in the original catalog,\u201d he added. \u201cSo, funny enough, everyone involved in the saga, from a business standpoint\u2026 <\/em><\/p>\n One, she\u2019s the biggest she\u2019s ever been, the biggest artist of all time. We did really well with the asset. The people who bought the asset did really well because of those spikes. The only thing that I\u2019m sad about is, that\u2019s a great example where all ships can rise and there doesn\u2019t need to be an enemy.\u201d<\/em><\/p>\n Robay notes in the episode\u2019s description on YouTube that the interview with Braun was filmed in April, before it was announced in May that Swift had bought back the rights to her first six albums in the deal with Shamrock Capital.<\/p>\n \u201cThis was a business deal to them, but I really felt like they saw it for what was to me: My memories and my sweat and my handwriting and my decades of dreams,\u201d Swift said of the deal back in May.<\/p>\n","protected":false},"excerpt":{"rendered":" The executive is addressing the hate he still receives from Swifties for the years-long feud over her catalog. Scooter Braun has a message for Swifties, who are… <\/p>\n","protected":false},"author":2,"featured_media":81986,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-81960","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-taylor-swifts"],"yoast_head":"\n![\"Scooter](\"https:\/\/www.hollywoodreporter.com\/wp-content\/uploads\/2025\/07\/Scooter-Braun-Taylor-Swift-getty-H-2025.png?w=1296&h=730&crop=1\")
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