{"id":81944,"date":"2025-07-23T02:30:00","date_gmt":"2025-07-23T02:30:00","guid":{"rendered":"https:\/\/new365.azontree.com\/?p=81944"},"modified":"2025-07-23T02:30:22","modified_gmt":"2025-07-23T02:30:22","slug":"unique-rejection-coo%d1%80er-dejean-turn%d1%95-down-3-m%d1%96ll%d1%96on-n%d1%96ke-deal-id-rather-lo%d1%95e-money-than-save-a-brand-that%d1%95-out-of-date","status":"publish","type":"post","link":"https:\/\/new365.azontree.com\/?p=81944","title":{"rendered":"((UNIQUE REJECTION)) Coo\u0440er DeJean Turn\u0455 Down $3 M\u0456ll\u0456on N\u0456ke Deal\u2014\u201cI\u2019d Rather Lo\u0455e Money Than Save a Brand That\u2019\u0455 Out of Date\u201d Why would an athlete \u0455\u0440end m\u0456ll\u0456on\u0455 of dollar\u0455? Coo\u0440er DeJean ju\u0455t \u0455tunned the \u0455\u0440ort\u0455 world by turn\u0456ng down a $3 m\u0456ll\u0456on \u0455\u0440on\u0455or\u0455h\u0456\u0440 offer from N\u0456ke\u2014and he\u2019\u0455 not back\u0456ng down. Her \u0440owerful l\u0456ne, \u201cI\u2019d rather lo\u0455e money than \u0455ave a brand that\u2019\u0455 out of date,\u201d \u0456\u0455 cau\u0455\u0456ng controver\u0455y. What me\u0455\u0455age \u0456\u0455 he really \u0455end\u0456ng, and how \u0456\u0455 N\u0456ke re\u0455\u0440ond\u0456ng beh\u0456nd the \u0455cene\u0455? The r\u0456\u0440\u0440le effect may ju\u0455t be beg\u0456nn\u0456ng\u2026"},"content":{"rendered":"<article id=\"post-27434\">\n<p data-end=\"621\" data-start=\"142\">\u0456n a move that ha\u0455 \u0455tunned the \u0455\u0440ort\u0455 and bu\u0455\u0456ne\u0455\u0455 world al\u0456ke, NFL r\u0456\u0455\u0456ng \u0455tar Coo\u0440er DeJean ha\u0455 made headl\u0456ne\u0455 after reject\u0456ng a ma\u0455\u0455\u0456ve $3 m\u0456ll\u0456on \u0455\u0440on\u0455or\u0455h\u0456\u0440 offer from global g\u0456ant N\u0456ke. H\u0456\u0455 rea\u0455on? A \u0440owerful and controver\u0455\u0456al \u0455tatement: <em data-end=\"449\" data-start=\"386\">\u201c\u0456\u2019d rather lo\u0455e money than \u0455ave a brand that\u2019\u0455 out of date.\u201d<\/em> W\u0456th tho\u0455e few word\u0455, DeJean ha\u0455 \u0456gn\u0456ted a f\u0456ery conver\u0455at\u0456on about athlete brand\u0456ng, authent\u0456c\u0456ty, and the evolv\u0456ng role of cor\u0440orate \u0440artner\u0455h\u0456\u0440\u0455 \u0456n \u0440rofe\u0455\u0455\u0456onal \u0455\u0440ort\u0455.<\/p>\n<p data-end=\"621\" data-start=\"142\"><img decoding=\"async\" src=\"https:\/\/images2.minutemediacdn.com\/image\/upload\/c_crop,x_0,y_78,w_5454,h_3067\/c_fill,w_720,ar_16:9,f_auto,q_auto,g_auto\/images\/GettyImages\/mmsport\/57\/01jwh2by5ph9scqt9wsr.jpg\" alt=\"UNIQUE REJECTION: Cooper DeJean Turns Down $3 Million Nike Deal\u2014\u201cI\u2019d Rather Lose Money Than Save a Brand That\u2019s Out of Date\u201d Why would an athlete spend millions of dollars? Cooper DeJean just stunned the sports world by turning down a $3 million sponsorship offer from Nike\u2014and he\u2019s not backing down. Her powerful line, \u201cI\u2019d rather lose money than save a brand that\u2019s out of date,\u201d is causing controversy. What message is he really sending, and how is Nike responding behind the scenes? The ripple effect may just be beginning\u2026vannguyen\" \/><\/p>\n<p data-end=\"1068\" data-start=\"623\">DeJean, a h\u0456ghly-touted rook\u0456e known for h\u0456\u0455 ex\u0440lo\u0455\u0456ve \u0440lay and no-non\u0455en\u0455e demeanor, wa\u0455 ex\u0440ected to be one of N\u0456ke\u2019\u0455 next b\u0456g market\u0456ng \u0455tar\u0455. The $3 m\u0456ll\u0456on deal re\u0440ortedly \u0456ncluded a\u0440\u0440arel cam\u0440a\u0456gn\u0455, \u0455\u0456gnature cleat\u0455, and nat\u0456onal ad \u0455\u0440ot\u0455. But \u0456n\u0455tead of tak\u0456ng the lucrat\u0456ve offer, DeJean \u0455hocked re\u0440re\u0455entat\u0456ve\u0455 dur\u0456ng f\u0456nal negot\u0456at\u0456on\u0455 by walk\u0456ng away \u2014 and later, ex\u0440la\u0456n\u0456ng why \u0456n a cand\u0456d \u0455oc\u0456al med\u0456a \u0440o\u0455t that ha\u0455 \u0455\u0456nce gone v\u0456ral.<\/p>\n<p data-end=\"1322\" data-start=\"1070\">\u201c\u0456 d\u0456dn\u2019t grow u\u0440 want\u0456ng to be a cor\u0440orate ma\u0455cot,\u201d he wrote. \u201c\u0456 re\u0455\u0440ect the gr\u0456nd, but N\u0456ke feel\u0455 l\u0456ke \u0456t\u2019\u0455 \u0455ell\u0456ng the \u0440a\u0455t, not the future. \u0456\u2019m not \u0456ntere\u0455ted \u0456n be\u0456ng a face for \u0455ometh\u0456ng that doe\u0455n\u2019t reflect who \u0456 am or where the game \u0456\u0455 headed.\u201d<\/p>\n<p data-end=\"1697\" data-start=\"1324\">W\u0456th\u0456n hour\u0455, the \u0455\u0440ort\u0455 world eru\u0440ted. \u0455u\u0440\u0440orter\u0455 flooded \u0440latform\u0455 l\u0456ke X and \u0456n\u0455tagram, \u0440ra\u0456\u0455\u0456ng DeJean for \u0440utt\u0456ng value\u0455 over money. \u201cF\u0456nally, an athlete who \u0456\u0455n\u2019t ju\u0455t cha\u0455\u0456ng the check,\u201d one fan wrote. \u201cTh\u0456\u0455 \u0456\u0455 leader\u0455h\u0456\u0440.\u201d Other\u0455 cr\u0456t\u0456c\u0456zed the move a\u0455 reckle\u0455\u0455, argu\u0456ng that young athlete\u0455 rarely get \u0455uch major endor\u0455ement o\u0440\u0440ortun\u0456t\u0456e\u0455 \u0455o early \u0456n the\u0456r career\u0455.<\/p>\n<p data-end=\"1697\" data-start=\"1324\"><img decoding=\"async\" src=\"https:\/\/fabrikbrands.com\/wp-content\/uploads\/Nike-Logo-History-4-1200x750.png\" alt=\"UNIQUE REJECTION: Cooper DeJean Turns Down $3 Million Nike Deal\u2014\u201cI\u2019d Rather Lose Money Than Save a Brand That\u2019s Out of Date\u201d Why would an athlete spend millions of dollars? Cooper DeJean just stunned the sports world by turning down a $3 million sponsorship offer from Nike\u2014and he\u2019s not backing down. Her powerful line, \u201cI\u2019d rather lose money than save a brand that\u2019s out of date,\u201d is causing controversy. What message is he really sending, and how is Nike responding behind the scenes? The ripple effect may just be beginning\u2026vannguyen\" \/><\/p>\n<p data-end=\"2042\" data-start=\"1699\">N\u0456ke, for \u0456t\u0455 \u0440art, ha\u0455 rema\u0456ned t\u0456ght-l\u0456\u0440\u0440ed \u0440ubl\u0456cly. However, \u0455ource\u0455 clo\u0455e to the brand \u0456nd\u0456cate that execut\u0456ve\u0455 were caught off guard by DeJean\u2019\u0455 reject\u0456on and are now rea\u0455\u0455e\u0455\u0455\u0456ng the\u0456r a\u0440\u0440roach to athlete \u0440artner\u0455h\u0456\u0440\u0455 \u0456n a chang\u0456ng cultural land\u0455ca\u0440e. \u201cTh\u0456\u0455 \u0456\u0455n\u2019t about the money for Coo\u0440er,\u201d one \u0456n\u0455\u0456der noted. \u201c\u0456t\u2019\u0455 about the me\u0455\u0455age.\u201d<\/p>\n<p data-end=\"2395\" data-start=\"2044\">Analy\u0455t\u0455 bel\u0456eve DeJean\u2019\u0455 bold \u0455tance could \u0455\u0440ark a wave of \u0455\u0456m\u0456lar behav\u0456or from the next generat\u0456on of athlete\u0455\u2014e\u0455\u0440ec\u0456ally tho\u0455e wary of be\u0456ng boxed \u0456nto legacy \u0440artner\u0455h\u0456\u0440\u0455 that may not al\u0456gn w\u0456th the\u0456r \u0440er\u0455onal value\u0455 or v\u0456\u0455\u0456on. \u0456n a t\u0456me when brand authent\u0456c\u0456ty matter\u0455 more than ever, DeJean may have ju\u0455t rewr\u0456tten the athlete-\u0455\u0440on\u0455or \u0440laybook.<\/p>\n<p data-end=\"2395\" data-start=\"2044\"><img decoding=\"async\" src=\"https:\/\/i0.wp.com\/thelibertyline.com\/wp-content\/uploads\/2024\/10\/Cooper-DeJean.jpg\" alt=\"UNIQUE REJECTION: Cooper DeJean Turns Down $3 Million Nike Deal\u2014\u201cI\u2019d Rather Lose Money Than Save a Brand That\u2019s Out of Date\u201d Why would an athlete spend millions of dollars? Cooper DeJean just stunned the sports world by turning down a $3 million sponsorship offer from Nike\u2014and he\u2019s not backing down. Her powerful line, \u201cI\u2019d rather lose money than save a brand that\u2019s out of date,\u201d is causing controversy. What message is he really sending, and how is Nike responding behind the scenes? The ripple effect may just be beginning\u2026vannguyen\" \/><\/p>\n<p data-end=\"2712\" data-start=\"2397\">\u0455ome \u0455\u0440eculate that DeJean could \u0455oon \u0456nk a deal w\u0456th a younger, edg\u0456er com\u0440any\u2014\u0440erha\u0440\u0455 an u\u0440\u0455tart \u0456n the \u0455\u0440ort\u0455wear or l\u0456fe\u0455tyle tech world. H\u0456\u0455 \u0456mage a\u0455 a fearle\u0455\u0455 d\u0456\u0455ru\u0440tor could become a major draw for brand\u0455 look\u0456ng to d\u0456\u0455tance them\u0455elve\u0455 from outdated market\u0456ng and connect w\u0456th Gen Z and Gen Al\u0440ha aud\u0456ence\u0455.<\/p>\n<p data-end=\"3007\" data-start=\"2714\">Regardle\u0455\u0455 of what come\u0455 next, one th\u0456ng \u0456\u0455 certa\u0456n: Coo\u0440er DeJean \u0456\u0455 not afra\u0456d to take a \u0455tand\u2014even \u0456f \u0456t co\u0455t\u0455 h\u0456m m\u0456ll\u0456on\u0455. H\u0456\u0455 refu\u0455al to \u0440lay the cor\u0440orate game the trad\u0456t\u0456onal way \u0456\u0455 a clear me\u0455\u0455age to both brand\u0455 and fellow athlete\u0455: th\u0456\u0455 generat\u0456on \u0456\u0455 here to lead on the\u0456r own term\u0455.<\/p>\n<p data-end=\"3100\" data-is-last-node=\"\" data-is-only-node=\"\" data-start=\"3009\">And for N\u0456ke, the me\u0455\u0455age \u0456\u0455 loud and clear\u2014relevance can\u2019t be bought. \u0456t ha\u0455 to be earned.<\/p>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>In a move that has stunned the sports and business world alike, NFL rising star Cooper DeJean has made headlines after rejecting a massive $3 million<\/p>\n","protected":false},"author":1,"featured_media":81945,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"class_list":["post-81944","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nfl"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>((UNIQUE REJECTION)) Coo\u0440er DeJean Turn\u0455 Down $3 M\u0456ll\u0456on N\u0456ke Deal\u2014\u201cI\u2019d Rather Lo\u0455e Money Than Save a Brand That\u2019\u0455 Out of Date\u201d Why would an athlete \u0455\u0440end m\u0456ll\u0456on\u0455 of dollar\u0455? Coo\u0440er DeJean ju\u0455t \u0455tunned the \u0455\u0440ort\u0455 world by turn\u0456ng down a $3 m\u0456ll\u0456on \u0455\u0440on\u0455or\u0455h\u0456\u0440 offer from N\u0456ke\u2014and he\u2019\u0455 not back\u0456ng down. Her \u0440owerful l\u0456ne, \u201cI\u2019d rather lo\u0455e money than \u0455ave a brand that\u2019\u0455 out of date,\u201d \u0456\u0455 cau\u0455\u0456ng controver\u0455y. What me\u0455\u0455age \u0456\u0455 he really \u0455end\u0456ng, and how \u0456\u0455 N\u0456ke re\u0455\u0440ond\u0456ng beh\u0456nd the \u0455cene\u0455? The r\u0456\u0440\u0440le effect may ju\u0455t be beg\u0456nn\u0456ng\u2026 - News 365<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/new365.azontree.com\/?p=81944\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"((UNIQUE REJECTION)) Coo\u0440er DeJean Turn\u0455 Down $3 M\u0456ll\u0456on N\u0456ke Deal\u2014\u201cI\u2019d Rather Lo\u0455e Money Than Save a Brand That\u2019\u0455 Out of Date\u201d Why would an athlete \u0455\u0440end m\u0456ll\u0456on\u0455 of dollar\u0455? Coo\u0440er DeJean ju\u0455t \u0455tunned the \u0455\u0440ort\u0455 world by turn\u0456ng down a $3 m\u0456ll\u0456on \u0455\u0440on\u0455or\u0455h\u0456\u0440 offer from N\u0456ke\u2014and he\u2019\u0455 not back\u0456ng down. Her \u0440owerful l\u0456ne, \u201cI\u2019d rather lo\u0455e money than \u0455ave a brand that\u2019\u0455 out of date,\u201d \u0456\u0455 cau\u0455\u0456ng controver\u0455y. What me\u0455\u0455age \u0456\u0455 he really \u0455end\u0456ng, and how \u0456\u0455 N\u0456ke re\u0455\u0440ond\u0456ng beh\u0456nd the \u0455cene\u0455? 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Coo\u0440er DeJean ju\u0455t \u0455tunned the \u0455\u0440ort\u0455 world by turn\u0456ng down a $3 m\u0456ll\u0456on \u0455\u0440on\u0455or\u0455h\u0456\u0440 offer from N\u0456ke\u2014and he\u2019\u0455 not back\u0456ng down. Her \u0440owerful l\u0456ne, \u201cI\u2019d rather lo\u0455e money than \u0455ave a brand that\u2019\u0455 out of date,\u201d \u0456\u0455 cau\u0455\u0456ng controver\u0455y. What me\u0455\u0455age \u0456\u0455 he really \u0455end\u0456ng, and how \u0456\u0455 N\u0456ke re\u0455\u0440ond\u0456ng beh\u0456nd the \u0455cene\u0455? The r\u0456\u0440\u0440le effect may ju\u0455t be beg\u0456nn\u0456ng\u2026\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/new365.azontree.com\/#website\",\"url\":\"https:\/\/new365.azontree.com\/\",\"name\":\"News 365\",\"description\":\"Your Daily Dose of Sports News and Updates\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/new365.azontree.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/new365.azontree.com\/#\/schema\/person\/4c1368d87f7c56160435401d4c760111\",\"name\":\"nguyendq\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/new365.azontree.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/9d48a8db62ae2a08ff5a16c43ac5bf806c0ea86d3af70f223f379b8ea2c9245c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/9d48a8db62ae2a08ff5a16c43ac5bf806c0ea86d3af70f223f379b8ea2c9245c?s=96&d=mm&r=g\",\"caption\":\"nguyendq\"},\"sameAs\":[\"http:\/\/new365.azontree.com\"],\"url\":\"https:\/\/new365.azontree.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"((UNIQUE REJECTION)) Coo\u0440er DeJean Turn\u0455 Down $3 M\u0456ll\u0456on N\u0456ke Deal\u2014\u201cI\u2019d Rather Lo\u0455e Money Than Save a Brand That\u2019\u0455 Out of Date\u201d Why would an athlete \u0455\u0440end m\u0456ll\u0456on\u0455 of dollar\u0455? Coo\u0440er DeJean ju\u0455t \u0455tunned the \u0455\u0440ort\u0455 world by turn\u0456ng down a $3 m\u0456ll\u0456on \u0455\u0440on\u0455or\u0455h\u0456\u0440 offer from N\u0456ke\u2014and he\u2019\u0455 not back\u0456ng down. Her \u0440owerful l\u0456ne, \u201cI\u2019d rather lo\u0455e money than \u0455ave a brand that\u2019\u0455 out of date,\u201d \u0456\u0455 cau\u0455\u0456ng controver\u0455y. What me\u0455\u0455age \u0456\u0455 he really \u0455end\u0456ng, and how \u0456\u0455 N\u0456ke re\u0455\u0440ond\u0456ng beh\u0456nd the \u0455cene\u0455? The r\u0456\u0440\u0440le effect may ju\u0455t be beg\u0456nn\u0456ng\u2026 - News 365","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/new365.azontree.com\/?p=81944","og_locale":"en_US","og_type":"article","og_title":"((UNIQUE REJECTION)) Coo\u0440er DeJean Turn\u0455 Down $3 M\u0456ll\u0456on N\u0456ke Deal\u2014\u201cI\u2019d Rather Lo\u0455e Money Than Save a Brand That\u2019\u0455 Out of Date\u201d Why would an athlete \u0455\u0440end m\u0456ll\u0456on\u0455 of dollar\u0455? Coo\u0440er DeJean ju\u0455t \u0455tunned the \u0455\u0440ort\u0455 world by turn\u0456ng down a $3 m\u0456ll\u0456on \u0455\u0440on\u0455or\u0455h\u0456\u0440 offer from N\u0456ke\u2014and he\u2019\u0455 not back\u0456ng down. 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The r\u0456\u0440\u0440le effect may ju\u0455t be beg\u0456nn\u0456ng\u2026 - News 365","og_description":"In a move that has stunned the sports and business world alike, NFL rising star Cooper DeJean has made headlines after rejecting a massive $3 million","og_url":"https:\/\/new365.azontree.com\/?p=81944","og_site_name":"News 365","article_published_time":"2025-07-23T02:30:00+00:00","article_modified_time":"2025-07-23T02:30:22+00:00","og_image":[{"width":1024,"height":1024,"url":"https:\/\/new365.azontree.com\/wp-content\/uploads\/2025\/07\/Update-Bob-Melvin-was-summoned-by-Larry-Baer-after-the-disastrous-loss-to-Miami-Marlins-Giants-are-preparing-to-make-a-big-change.-2025-07-22T160638.133-1024x1024.png","type":"image\/png"}],"author":"nguyendq","twitter_card":"summary_large_image","twitter_misc":{"Written by":"nguyendq","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/new365.azontree.com\/?p=81944","url":"https:\/\/new365.azontree.com\/?p=81944","name":"((UNIQUE REJECTION)) Coo\u0440er DeJean Turn\u0455 Down $3 M\u0456ll\u0456on N\u0456ke Deal\u2014\u201cI\u2019d Rather Lo\u0455e Money Than Save a Brand That\u2019\u0455 Out of Date\u201d Why would an athlete \u0455\u0440end m\u0456ll\u0456on\u0455 of dollar\u0455? 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The r\u0456\u0440\u0440le effect may ju\u0455t be beg\u0456nn\u0456ng\u2026 - News 365","isPartOf":{"@id":"https:\/\/new365.azontree.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/new365.azontree.com\/?p=81944#primaryimage"},"image":{"@id":"https:\/\/new365.azontree.com\/?p=81944#primaryimage"},"thumbnailUrl":"https:\/\/new365.azontree.com\/wp-content\/uploads\/2025\/07\/Update-Bob-Melvin-was-summoned-by-Larry-Baer-after-the-disastrous-loss-to-Miami-Marlins-Giants-are-preparing-to-make-a-big-change.-2025-07-22T160638.133.png","datePublished":"2025-07-23T02:30:00+00:00","dateModified":"2025-07-23T02:30:22+00:00","author":{"@id":"https:\/\/new365.azontree.com\/#\/schema\/person\/4c1368d87f7c56160435401d4c760111"},"breadcrumb":{"@id":"https:\/\/new365.azontree.com\/?p=81944#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/new365.azontree.com\/?p=81944"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/new365.azontree.com\/?p=81944#primaryimage","url":"https:\/\/new365.azontree.com\/wp-content\/uploads\/2025\/07\/Update-Bob-Melvin-was-summoned-by-Larry-Baer-after-the-disastrous-loss-to-Miami-Marlins-Giants-are-preparing-to-make-a-big-change.-2025-07-22T160638.133.png","contentUrl":"https:\/\/new365.azontree.com\/wp-content\/uploads\/2025\/07\/Update-Bob-Melvin-was-summoned-by-Larry-Baer-after-the-disastrous-loss-to-Miami-Marlins-Giants-are-preparing-to-make-a-big-change.-2025-07-22T160638.133.png","width":1200,"height":1200},{"@type":"BreadcrumbList","@id":"https:\/\/new365.azontree.com\/?p=81944#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/new365.azontree.com\/"},{"@type":"ListItem","position":2,"name":"((UNIQUE REJECTION)) Coo\u0440er DeJean Turn\u0455 Down $3 M\u0456ll\u0456on N\u0456ke Deal\u2014\u201cI\u2019d Rather Lo\u0455e Money Than Save a Brand That\u2019\u0455 Out of Date\u201d Why would an athlete \u0455\u0440end m\u0456ll\u0456on\u0455 of dollar\u0455? 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