{"id":4258,"date":"2024-11-05T19:55:14","date_gmt":"2024-11-05T19:55:14","guid":{"rendered":"https:\/\/new365.azontree.com\/?p=4258"},"modified":"2024-11-05T19:55:14","modified_gmt":"2024-11-05T19:55:14","slug":"how-taylor-swifts-eras-tour-new-orleans-dates-significantly-impacted-the-citys-economy","status":"publish","type":"post","link":"https:\/\/new365.azontree.com\/?p=4258","title":{"rendered":"How Taylor Swift’s Eras Tour New Orleans dates significantly impacted the city’s economy"},"content":{"rendered":"

Taylor Swift’s three weekend shows\u00a0at the Superdome seem to have pushed New Orleans into a new era, you could even say the city has entered its Taylor Swift Era.<\/p>\n

Not only did\u00a0Taylor Swift\u00a0and her fans bring joy and glitter to New Orleans, but they turned that glitter into gold and brought forth new economic heights to the city.<\/p>\n

According to Greater New Orleans Inc., Taylor Swift\u2019s economic impact is so immense that the term \u201cSwiftonomics\u201d has been coined.<\/p>\n

Taylor Swift’s economic impact on New Orleans during one weekend<\/h2>\n

Nearly 200,000 tickets were sold for Taylor Swift\u2019s three shows over the weekend in\u00a0New Orleans, and according to Greater New Orleans Inc., that\u2019s 65,000 tickets sold per night.<\/p>\n

From ticket sales alone, the revenue brought in is close to $200 million, and that\u2019s not including additional revenue from merchandise sales, restaurant and hotel earnings, as well as additional tourism expenses.<\/p>\n

Additional revenue aside from ticket sales<\/h2>\n

When factoring additional expenses spent throughout New Orleans by concert goers, the estimated overall revenue for the weekend is said to be around $500 million. This estimated sum is from three nights alone and, for the sake of comparison, Mardi Gras festivities in New Orleans bring in about $900 million over the span of two weeks.<\/p>\n

\"Taylor<\/p>\n
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Regarding merchandise sales, the demand for items was so great that merch sales opened on Wednesday, which was two days before the first show. According to the U.S. Travel Association, an estimated additional $1,300 is spent by each\u00a0Taylor Swift\u00a0concert goer.<\/p>\n

New Orleans hotels and restaurants were filled with concert attendees, and New Orleans & Company recorded 100% occupancy on the nights of Friday and Saturday, and then 80% occupancy on Sunday night. These percentages were taken from around 26,000 hotel accommodations found throughout the Central Business District, French Quarter and Warehouse district in New Orleans.<\/p>\n