{"id":42100,"date":"2025-03-13T00:20:11","date_gmt":"2025-03-13T00:20:11","guid":{"rendered":"https:\/\/new365.azontree.com\/?p=42100"},"modified":"2025-03-13T00:20:11","modified_gmt":"2025-03-13T00:20:11","slug":"report-lakers-celtics-scores-7-year-ratings-high-as-nba-playoffs-approach","status":"publish","type":"post","link":"https:\/\/new365.azontree.com\/?p=42100","title":{"rendered":"REPORT: Lakers-Celtics Scores 7-Year Ratings High as NBA Playoffs Approach"},"content":{"rendered":"<p><img decoding=\"async\" src=\"https:\/\/www.sportico.com\/wp-content\/uploads\/2025\/03\/GettyImages-2203805461-e1741720623557.jpg?w=1280&amp;h=721&amp;crop=1\" alt=\"Jaylen Brown shooting over Luka Doncic\" \/><\/p>\n<p>The NBA\u2019s greatest rivalry gave the Nielsen dials a workout over the weekend, as ABC\u2019s coverage of Saturday night\u2019s Lakers-Celtics game gave the league its biggest non-Christmas regular-season audience in seven years.<\/p>\n<p>According to Nielsen live-same-day data, Boston\u2019s 111-101 win averaged 4.61 million TV and streaming viewers, marking the NBA\u2019s top in-season delivery since a Cavaliers-Celtics game drew 4.64 million viewers on Feb. 11, 2018.<\/p>\n<p>In handing LA its first loss since Feb. 20, the Celtics snapped the Lakers\u2019 eight-game winning streak, while setting the stage for a dream NBA Finals matchup.<\/p>\n<p>The broadcast peaked with 5.34 million viewers from 9:15-9:30 p.m. ET.<\/p>\n<p>Through the weekend action, the NBA\u2019s average deliveries across ABC, ESPN and TNT are now averaging 1.57 million viewers per window, down just 2% compared to the year-ago period, which marks a significant turnaround compared with the start of the season.<\/p>\n<p>Before the annual Christmas marathon tipped off, overall ratings were down 21%.<\/p>\n<p>(The holiday slate all but erased that early deficit in one fell swoop, as overall deliveries were down 3% year-to-year in the wake of what was to be a five-year Yuletide high.)<\/p>\n<p>The Celtics now have bragging rights as the NBA\u2019s biggest draw, appearing in eight of the league\u2019s 20 most-watched games of 2024-25.<\/p>\n<p>The Lakers have popped up in seven of the top 20, edging the Warriors (six) and Knicks (five).<\/p>\n<p>As the playoffs come into view, the 47-18 defending champs sit in second place in the Eastern Conference, trailing the can\u2019t-lose Cavs, current possessors of a 14-game win streak.<\/p>\n<p>The Luka Don\u010di\u0107-enhanced Lakers are third in the West at 40-23.<\/p>\n<p>Don\u010di\u0107 scored 34 points in a losing effort, while Boston\u2019s Jayson Tatum led all comers with 40 points. LeBron James put up 22 points before going down with a groin injury in the fourth quarter.<\/p>\n<p>James is expected to miss up to two weeks as he recovers from the strain.<\/p>\n<p>Boston and LA have met a record 12 times in the NBA Finals, with 2010 serving as their most recent title clash. That seven-game series averaged 18.1 million viewers on ABC, peaking with the deciding frame (28.2 million).<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The NBA\u2019s greatest rivalry gave the Nielsen dials a workout over the weekend, as ABC\u2019s coverage of Saturday night\u2019s Lakers-Celtics game gave the league its biggest non-Christmas&#8230; <\/p>\n","protected":false},"author":2,"featured_media":42101,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[4],"tags":[],"class_list":["post-42100","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-nba"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>REPORT: Lakers-Celtics Scores 7-Year Ratings High as NBA Playoffs Approach - News 365<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/new365.azontree.com\/?p=42100\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"REPORT: Lakers-Celtics Scores 7-Year Ratings High as NBA Playoffs Approach - 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