{"id":4175,"date":"2024-11-05T13:10:45","date_gmt":"2024-11-05T13:10:45","guid":{"rendered":"https:\/\/new365.azontree.com\/?p=4175"},"modified":"2024-11-05T13:10:46","modified_gmt":"2024-11-05T13:10:46","slug":"taylor-swift-breaks-records-in-final-u-s-eras-tour-stop-in-indianapolis","status":"publish","type":"post","link":"https:\/\/new365.azontree.com\/?p=4175","title":{"rendered":"Taylor Swift breaks records in final U.S. Eras Tour stop in Indianapolis"},"content":{"rendered":"<p>In a record breaking year for Indy tourism, Taylor Swift\u2019s The Eras Tour was the cherry on top.<\/p>\n<p>According to an Instagram post by Swift, the three sold out concerts brought in a combined 207,000 fans to Lucas Oil Stadium. On top of that, Swift told fans each night of the concert broke the former Lucas Oil Stadium attendance record.<\/p>\n<p>\u201dWe thank the Swifties,\u201d said Morgan Snyder with Visit Indy. \u201cThey came in in full force. I\u2019ve never seen a more loyal, passionate, dedicated and just joyful fan base than what Taylor Swift brought into the city this weekend.\u201d<\/p>\n<p>Visit Indy expected roughly 200,000 fans and it appears that and more showed up with about 69,000 fans inside Lucas Oil Stadium each night.<\/p>\n<p>\u201dI think you\u2019re going to be hearing the word recording breaking over and over again,\u201d said Snyder. \u201dRecord breaking hotel and room rates and revenue for our small businesses and social media impressions. Just a huge win in the marketing of Indianapolis.\u201d<\/p>\n<p>Ticket data shows more than 80% of tickets for the Indy Eras Tour were owned by people from outside of the state. This means the story of what Visit Indy considers a very successful weekend will spread across the country.<\/p>\n<aside class=\"ad-unit ad-unit--mr1_ab\">\n<div class=\"ad-unit__content\">\n<div id=\"acm-ad-tag-mr1_ab-mr1_ab\" data-slot=\"{&quot;is_oop&quot;:false,&quot;is_companion&quot;:true,&quot;sizes&quot;:[[[1280,0],[[300,250],[620,366]]],[[1024,0],[[300,250],[620,366]]],[[768,0],[[300,250],[325,204],[325,508]]],[[641,0],[[300,250],[325,204],[325,508]]],[[0,0],[[300,250],[325,204],[325,508]]]],&quot;size&quot;:[300,250]}\" data-unit=\"\/5678\/nx.wxin\/indiana_news\" data-fbonly=\"false\" data-refids=\"\" data-not-refids=\"\" data-targeting=\"{&quot;kw&quot;:&quot;taylor-swift-breaks-records-in-final-u-s-eras-tour-stop-in-indianapolis&quot;,&quot;pos&quot;:&quot;mr1_ab&quot;,&quot;fold&quot;:&quot;atf&quot;,&quot;category&quot;:&quot;indiana_news&quot;}\"><\/div>\n<\/div>\n<\/aside>\n<p>\u201dI think Swifties are all going home this morning saying, \u2018Wow, what an incredible experience in Indy,\u2019 and that\u2019s what we wanted,\u201d said Snyder.<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">From the personalities to the creative costumes to the stories and just the fandom itself, it was a blast to have Taylor Swift and 200,000 of her adoring fans in Indy. Here are some of my favorite moments from our live coverage of <a href=\"https:\/\/twitter.com\/hashtag\/IndyTSTheErasTour?src=hash&amp;ref_src=twsrc%5Etfw\">#IndyTSTheErasTour<\/a> on <a href=\"https:\/\/twitter.com\/FOX59?ref_src=twsrc%5Etfw\">@FOX59<\/a> &amp; <a href=\"https:\/\/twitter.com\/CBS4Indy?ref_src=twsrc%5Etfw\">@CBS4Indy<\/a>. <a href=\"https:\/\/t.co\/aDr2qXIID6\">pic.twitter.com\/aDr2qXIID6<\/a><\/p>\n<p>&mdash; Eric Graves (@ReporterEric) <a href=\"https:\/\/twitter.com\/ReporterEric\/status\/1853572732606202127?ref_src=twsrc%5Etfw\">November 4, 2024<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Local bars, restaurants and shops are tired but smiling after a very successful weekend.<\/p>\n<p>\u201dWe treated it like three back to back back of our biggest Colts games,\u201d said Sean Lothridge, co-owner of longtime downtown bar Slippery Noodle.<\/p>\n<p>The Slippery Noodle had three specialty Taylor Swift themed cocktails. In total, they sold more than a thousand over the weekend.<\/p>\n<aside class=\"ad-unit ad-unit--mr2_ab\">\n<div class=\"ad-unit__content\">\n<div id=\"acm-ad-tag-mr2_ab-mr2_ab\" data-slot=\"{&quot;is_oop&quot;:false,&quot;is_companion&quot;:true,&quot;sizes&quot;:[[[1280,0],[[300,250],[620,366]]],[[1024,0],[[300,250],[620,366]]],[[768,0],[[300,250],[325,204],[325,508]]],[[641,0],[[300,250],[325,204],[325,508]]],[[0,0],[[300,250],[325,204],[325,508]]]],&quot;size&quot;:[300,250]}\" data-unit=\"\/5678\/nx.wxin\/indiana_news\" data-fbonly=\"false\" data-refids=\"\" data-not-refids=\"\" data-targeting=\"{&quot;kw&quot;:&quot;taylor-swift-breaks-records-in-final-u-s-eras-tour-stop-in-indianapolis&quot;,&quot;pos&quot;:&quot;mr2_ab&quot;,&quot;fold&quot;:&quot;atf&quot;,&quot;category&quot;:&quot;indiana_news&quot;}\"><\/div>\n<\/div>\n<\/aside>\n<p>\u201dThey out sold everything else we had that weekend, so it was awesome,\u201d Lothridge said.<\/p>\n<p>In a year filled with big time tourism events like the NBA All Star Game, U.S. Olympic Swim Trials, Solar Eclipse and more \u2013 Lothridge said this weekend stood out.<\/p>\n<p>\u201dFor us it was probably bigger than all of those,\u201d he said. \u201cThe Friday and the Sunday were probably equal to a Colts game and the Saturday, which was our biggest one, was as big as any concert we\u2019ve had.\u201d<\/p>\n<p>Few businesses might have had as good of a weekend as Francis &amp; Fern. We told you about the Mass Ave boutique on Thursday. The owner and employees had been preparing for months to transform the entire store to all Taylor Swift.<\/p>\n<aside class=\"ad-unit ad-unit--mr3_ab\">\n<div class=\"ad-unit__content\">\n<div id=\"acm-ad-tag-mr3_ab-mr3_ab\" data-slot=\"{&quot;is_oop&quot;:false,&quot;is_companion&quot;:true,&quot;sizes&quot;:[[[1280,0],[[300,250],[620,366]]],[[1024,0],[[300,250],[620,366]]],[[768,0],[[300,250],[325,204],[325,508]]],[[641,0],[[300,250],[325,204],[325,508]]],[[0,0],[[300,250],[325,204],[325,508]]]],&quot;size&quot;:[300,250]}\" data-unit=\"\/5678\/nx.wxin\/indiana_news\" data-fbonly=\"false\" data-refids=\"\" data-not-refids=\"\" data-targeting=\"{&quot;kw&quot;:&quot;taylor-swift-breaks-records-in-final-u-s-eras-tour-stop-in-indianapolis&quot;,&quot;pos&quot;:&quot;mr3_ab&quot;,&quot;fold&quot;:&quot;atf&quot;,&quot;category&quot;:&quot;indiana_news&quot;}\"><\/div>\n<\/div>\n<\/aside>\n<p>\u201dWe just wanted to offer a lot of unique stuff that no one else carries,\u201d said owner Kim Pauszek. \u201cWe even had a lot of really great vendors who have done custom orders for us.\u201d<\/p>\n<p>When a few Tweets and Tik Toks received extra attention, they opened their doors Thursday to a line of more than 60 people.<\/p>\n<p>\u201dOur wildest dreams,\u201d said Pauszek. \u2018We never could have imagined this. We knew we were going to be busy but not like this.\u201d<\/p>\n<blockquote class=\"twitter-tweet\" data-width=\"550\" data-dnt=\"true\">\n<p lang=\"en\" dir=\"ltr\">We went back to Francis &amp; Fern today to talk to the owner about the impact of the <a href=\"https:\/\/twitter.com\/hashtag\/IndyTsTheErasTour?src=hash&amp;ref_src=twsrc%5Etfw\">#IndyTsTheErasTour<\/a> &#8211; turns out customers hadn\u2019t left! Roughly a hundred people were waiting to get in the store. Hear from the owner about her record Swiftie business weekend on <a href=\"https:\/\/twitter.com\/FOX59?ref_src=twsrc%5Etfw\">@FOX59<\/a> &amp; <a href=\"https:\/\/twitter.com\/CBS4Indy?ref_src=twsrc%5Etfw\">@CBS4Indy<\/a>. <a href=\"https:\/\/t.co\/8y5umm9JAu\">https:\/\/t.co\/8y5umm9JAu<\/a> <a href=\"https:\/\/t.co\/7ENGEDPr1X\">pic.twitter.com\/7ENGEDPr1X<\/a><\/p>\n<p>&mdash; Eric Graves (@ReporterEric) <a href=\"https:\/\/twitter.com\/ReporterEric\/status\/1853559565956125161?ref_src=twsrc%5Etfw\">November 4, 2024<\/a><\/p><\/blockquote>\n<p><script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n<p>Francis &amp; Fern had a line out of the door for four straight days. Even Monday, after Swift had left and the concerts were over, nearly 100 people were waiting outside Pauszek\u2019s door.<\/p>\n<aside class=\"ad-unit ad-unit--mr4_ab\">\n<div class=\"ad-unit__content\">\n<div id=\"acm-ad-tag-mr4_ab-mr4_ab\" data-slot=\"{&quot;is_oop&quot;:false,&quot;is_companion&quot;:true,&quot;sizes&quot;:[[[1280,0],[[300,250],[620,366]]],[[1024,0],[[300,250],[620,366]]],[[768,0],[[300,250],[325,204],[325,508]]],[[641,0],[[300,250],[325,204],[325,508]]],[[0,0],[[300,250],[325,204],[325,508]]]],&quot;size&quot;:[300,250]}\" data-unit=\"\/5678\/nx.wxin\/indiana_news\" data-fbonly=\"false\" data-refids=\"\" data-not-refids=\"\" data-targeting=\"{&quot;kw&quot;:&quot;taylor-swift-breaks-records-in-final-u-s-eras-tour-stop-in-indianapolis&quot;,&quot;pos&quot;:&quot;mr4_ab&quot;,&quot;fold&quot;:&quot;atf&quot;,&quot;category&quot;:&quot;indiana_news&quot;}\"><\/div>\n<\/div>\n<\/aside>\n<p>\u201dI don\u2019t think people realize how much of an impact she {Swift} does have on local businesses, on small businesses,\u201d Pauszek said. \u201cThis is huge, huge. I think a lot of people and businesses have benefited from her being here this weekend.\u201d<\/p>\n<p>The Swift success doesn\u2019t just bode well for Indianapolis right now, the show put on this weekend could have long term impacts. Visit Indy uses large scale events like the Eras Tour to show off the city to convention booking decision makers.<\/p>\n<p>\u201dWe had an incredible roster of meeting planners in Indianapolis, to show off our city and we\u2019re really hopeful they\u2019ll go back home and say, \u2018We need to book our convention in Indy,\u201d said Snyder.<\/p>\n<figure class=\"wp-block-embed is-type-rich is-provider-twitter wp-block-embed-twitter\">\n<div class=\"wp-block-embed__wrapper\">https:\/\/twitter.com\/ReporterEric\/status\/1853557532112859423<\/div>\n<\/figure>\n<p>As a thank you to Taylor Swift for choosing Indianapolis as the final U.S. stop on her record-breaking The Eras Tour, Visit Indy is packaging up postcards written thanking Swift from fans who visited Indy for the shows. These will be sent along with locally made Eras Tour souvenirs to the superstar.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a record breaking year for Indy tourism, Taylor Swift\u2019s The Eras Tour was the cherry on top. According to an Instagram post by Swift, the three&#8230; <\/p>\n","protected":false},"author":3,"featured_media":4178,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-4175","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-taylor-swifts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Taylor Swift breaks records in final U.S. Eras Tour stop in Indianapolis - News 365<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/new365.azontree.com\/?p=4175\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Taylor Swift breaks records in final U.S. Eras Tour stop in Indianapolis - News 365\" \/>\n<meta property=\"og:description\" content=\"In a record breaking year for Indy tourism, Taylor Swift\u2019s The Eras Tour was the cherry on top. 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