More music, more listeners, no problems.<\/p>\n
The global music industry hit 4.8 trillion streams in 2024, a new single-year record, Luminate\u2019s 2024 Year-End Report found. That\u2019s up 14% from 2023, which held the previous record.<\/p>\n
If you streamed a lot more music in 2024 \u2014 and in particular, a lot of women pop performers \u2014 you are not alone.<\/p>\n
In the U.S., on-demand audio streams grew at a rate of 6.4%, totaling 1.4 trillion.<\/p>\n
Contemporary music is fueling the growth. The overwhelming majority of U.S. plays \u2013 79.5% \u2014 were from songs released in 2010 or later. Songs released between 2020 and 2024 accounted for nearly half of all streams.<\/p>\n
And Taylor Swift, 2024\u2019s most-streamed songwriter worldwide, is only partially responsible.<\/p>\n
Midway through 2024, Luminate determined that Latin music had become the fastest growing streaming genre in the United States \u2014 up 15.1% from summer 2023 \u2014 followed by pop, rock and country.<\/p>\n
A lot can change in half a year, because now pop leads, followed by rock and Latin.<\/p>\n
\u201cWe saw some interesting trends within the U.S.,\u201d said Jaime Marconette, Luminate\u2019s vice president of music insights and industry relations.<\/p>\n
\u201cLatin was the fastest-growing U.S. streaming genre in the first half of the year based on growth of genre streaming share. However, due to a shift of streaming activity in the second half of the year, pop took the No. 1 spot … Female solo artists led this surge in pop consumption, as streams of their music were responsible for nearly two-thirds of all audio streams amongst the top 100 pop artists in the U.S.\u201d<\/p>\n
The shift is led by six women who dominated pop\u2019s streams in the U.S.:<\/p>\n
1. Taylor Swift with 12.8 billion streams<\/p>\n
2. Billie Eilish with 4.46 billion<\/p>\n
3. Sabrina Carpenter with 3.71 billion<\/p>\n
4. Ariana Grande with 3.12 billion<\/p>\n
5. Olivia Rodrigo with 2.76 billion<\/p>\n
6. Chappell Roan with 2.49 billion<\/p>\n
That\u2019s at least partially reflected in the top 10 global streaming songs as well:<\/p>\n
1. Benson Boone\u2019s \u201cBeautiful Things\u201d<\/p>\n
2. Sabrina Carpenter\u2019s \u201cEspresso\u201d<\/p>\n
3. Billie Eilish\u2019s \u201cBirds of a Father\u201d<\/p>\n
4. Teddy Swims\u2019 \u201cLose Control\u201d<\/p>\n
5. Lady Gaga and Bruno Mars,\u201d \u201cDie with a Smile\u201d<\/p>\n
6. FloyyMenor, \u201cGata Only\u201d<\/p>\n
7. Shaboozey, \u201cA Bar Song (Tipsy)\u201d<\/p>\n
8. Hozier, \u201cToo Sweet\u201d<\/p>\n
9. Taylor Swift, \u201cCruel Summer\u201d<\/p>\n
10. Sabrina Carpenter, \u201cPlease Please Please\u201d<\/p>\n
Even if pop has replaced Latin music as the fastest growing streaming genre in the U.S., the music is not slowing down in popularity. In 2024, regional Mexican music overtook Latin pop as the largest Latin subgenre in the U.S.<\/p>\n
\u201cLatin still grew by both volume and its share of total U.S. audio streaming during the course of 2024,\u201d Marconette said. \u201cWhen looking at Latin subgenre activity, Regional Mexican dominated in terms of growth.\u201d<\/p>\n
Regional Mexican music \u2014 a catchall term that encompasses mariachi, banda, corridos, norte\u00f1o, sierre\u00f1o and other genres \u2014 has become a global phenomenon over the last few years, topping music charts and reaching new audiences as it crosses borders.<\/p>\n
The genre reached 28.57 billion streams in 2024, followed by Latin pop with 24.09 billion.<\/p>\n
Pop rules, but just like 2023, when it comes to overall music streaming in the U.S., R&B and hip-hop still lead, accounting for more than one in every four streams stateside.<\/p>\n
In 2024: Rap and R&B accounted for 341.63 billion on-demand audio streams, followed by rock with 234.22 billion, pop with 165.49 billion, country with 117.58 billion and Latin with 113.02 billion.<\/p>\n","protected":false},"excerpt":{"rendered":"
More music, more listeners, no problems. The global music industry hit 4.8 trillion streams in 2024, a new single-year record, Luminate\u2019s 2024 Year-End Report found. That\u2019s up… <\/p>\n","protected":false},"author":2,"featured_media":26222,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-26221","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-taylor-swifts"],"yoast_head":"\n