{"id":24716,"date":"2025-01-10T08:19:30","date_gmt":"2025-01-10T08:19:30","guid":{"rendered":"https:\/\/new365.azontree.com\/?p=24716"},"modified":"2025-01-10T08:19:30","modified_gmt":"2025-01-10T08:19:30","slug":"taylor-swifts-favorite-workout-wear-is-now-available-at-target-including-a-35-take-on-her-fan-favorite-skort","status":"publish","type":"post","link":"https:\/\/new365.azontree.com\/?p=24716","title":{"rendered":"Taylor Swift\u2019s favorite workout wear is now available at Target \u2014\u00a0including a $35 take on her \u2018fan-favorite\u2019 skort"},"content":{"rendered":"

Taylor Swift fans can now get their hands on her lilac short skirt for less.<\/p>\n

Last year, the Grammy winner helped put Cassey Ho\u2019s Popflex brand on the map after wearing her lavender Pirouette Skort ($60) while playing pickleball \u2014\u00a0and now, thanks to Ho\u2019s new Blogilates for Target collection, a similar style\u2019s available for about half the price.<\/p>\n

\"Taylor<\/p>\n

\u201cWhen I first saw the apparel displayed in-store, I was beyond emotional. Becoming a fashion designer was my childhood dream, and despite being told I couldn\u2019t do it by the closest people in my life, here I was. I did it,\u201d Ho tells Page Six Style.<\/p>\n

\u201cAlso, none of this would even be possible without the love and support from the Blogilates community. This feels like a win for all of us.\u201d<\/p>\n

Blogilates for Target Ballerina Skort<\/h2>\n
\"Taylor<\/figure>\n
\n

Ho says fans have been asking her for more affordable activewear options for years, so when Target execs paid a visit to Popflex\u2019s new Atlanta design office, she prepped an over-100-page deck pitching the team just that.<\/p>\n

\u201cA few weeks later, we got the call saying they loved our vision and wanted Blogilates at all 1,800 stores for a six-week test,\u201d the creator recalls.<\/p>\n

When dreaming up the designs, all of which are priced under $50, Ho went for \u201cfun takes\u201d on \u201cfan favorites\u201d \u2014\u00a0calling the Swift-inspired Ballerina Skort ($35) a \u201cno-brainer.\u201d<\/p>\n

\u201c[It\u2019s] the top-selling design from my Target drop,\u201d she confirms, adding that she \u201cstill can\u2019t believe\u201d the songwriter owns so many of her Popflex pieces.<\/p>\n

Swifties will also surely flip for the Crisscross Sports Bra ($25), which is reminiscent of the superstar\u2019s Popflex Corset Bra ($44), and the Crisscross Slit High-Rise Skort ($35) \u2014\u00a0a hybrid of the Swift-approved Twirl Skort ($54) and Crisscross Hourglass Booty Short ($45) from Ho\u2019s higher-priced brand.<\/p>\n

\"Taylor<\/p>\n

I\u2019ve been listening to Taylor since 2006 \u2014\u00a0since \u201cTeardrops On My Guitar\u201d \u2014\u00a0and her music has been the soundtrack to many key memories in my life. Her songs have personally helped me get through heartbreak and for that, I will always feel a deep connection to her,\u201d Ho tells us.<\/p>\n

\u201cTo have my favorite artist wear my designs is beyond a dream come true. Her stamp of approval put Popflex in front of so many new people and not only grew our businesses, but also legitimized the brand.\u201d<\/p>\n

As for whether she suspects we\u2019ll soon see Swift in one of her Target creations?<\/p>\n

\u201cWhether it\u2019s a Blogilates design or a Popflex design, it doesn\u2019t matter \u2014 I am grateful for any<\/em> Taylor surprise,\u201d Ho says.<\/p>\n

This article was written by\u00a0Elana Fishman, founding editor of Page Six Style. Elana applies her celebrity fashion and beauty expertise to shoppable content for fellow fans as the host of video series\u00a0including Style Trial,\u00a0Heart to Cart and Beauty Scoop \u2014\u00a0and by tracking down every\u00a0Taylor Swift-worn style\u00a0so you can shop it, too. Elana consults celebrity stylists on the latest street style and red carpet trends, researches which celebrity-backed brands and products are worth it, and chats with the stars themselves for beauty and fashion recommendations. Prior to Page Six Style\u2019s inception in 2018, Elana covered celebrity fashion at Vox Media, Lucky, Marie Claire and Teen Vogue.<\/p>\n

\n","protected":false},"excerpt":{"rendered":"

\u201c[Swift\u2019s] stamp of approval put Popflex in front of so many new people and not only grew our businesses, but also legitimized the brand,\u201d founder Cassey Ho tells us.<\/p>\n","protected":false},"author":3,"featured_media":24720,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[1453,548,1452,549,31,1454],"class_list":["post-24716","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-football","tag-exclusive","tag-fashion","tag-shopping","tag-style","tag-taylor-swift","tag-workout-clothes"],"yoast_head":"\nTaylor Swift\u2019s favorite workout wear is now available at Target \u2014\u00a0including a $35 take on her \u2018fan-favorite\u2019 skort - News 365<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/new365.azontree.com\/?p=24716\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Taylor Swift\u2019s favorite workout wear is now available at Target \u2014\u00a0including a $35 take on her \u2018fan-favorite\u2019 skort - 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