{"id":15714,"date":"2024-12-09T06:26:24","date_gmt":"2024-12-09T06:26:24","guid":{"rendered":"https:\/\/new365.azontree.com\/?p=15714"},"modified":"2024-12-09T06:26:24","modified_gmt":"2024-12-09T06:26:24","slug":"the-end-of-an-era-how-taylor-swift-boosted-the-us-economy","status":"publish","type":"post","link":"https:\/\/new365.azontree.com\/?p=15714","title":{"rendered":"The end of an era: How Taylor Swift boosted the US economy"},"content":{"rendered":"<section data-editable=\"topLayout\" data-track-zone=\"topLayout\">\n<div id=\"marketFeatureRibbon\" data-expanded=\"true\" data-uri=\"cms.cnn.com\/_components\/market-feature-ribbon\/instances\/business-with-ad-v1@published\" data-v2=\"\">\n<div>\n<div>\n<p>Something isn&#8217;t loading properly. Please check back later.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section data-editable=\"topFullBleed\" data-track-zone=\"topFullBleed\"><\/section>\n<section data-editable=\"top\" data-track-zone=\"top\"><\/section>\n<section data-sticky-anchor-condition-type=\"pageType,subsection\" data-sticky-anchor-condition-value=\"article,!elections\" data-sticky-anchor-pos=\"top\">\n<section>\n<section data-editable=\"main\" data-reorderable=\"main\" data-track-zone=\"main\">\n<article role=\"main\" data-drag-disable=\"true\" data-paywall-disabled=\"false\" data-regwall-disabled=\"false\" data-subscription-only=\"false\" data-unselectable=\"true\" data-uri=\"cms.cnn.com\/_components\/article\/instances\/cm4e7twfw000n25p87ewra9ix@published\">\n<section data-tabcontent=\"Content\"><main><\/p>\n<div data-editable=\"lede\" data-freewheel-lede=\"true\">\n<div data-breakpoints=\"{&quot;image--eq-extra-small&quot;: 115, &quot;image--eq-small&quot;: 300}\" data-component-name=\"image\" data-editable=\"settings\" data-image-variation=\"image\" data-name=\"GettyImages-1506561667 copy.jpg\" data-observe-resizes=\"\" data-original-height=\"2000\" data-original-ratio=\"0.6666666666666666\" data-original-width=\"3000\" data-uri=\"cms.cnn.com\/_components\/image\/instances\/cm4ecbqv8001o3b6mxtjnxd78@published\" data-url=\"https:\/\/media.cnn.com\/api\/v1\/images\/stellar\/prod\/gettyimages-1506561667-copy.jpg?c=original\">\n<div data-breakpoints=\"{&quot;image--eq-extra-small&quot;: 115, &quot;image--eq-small&quot;: 300, &quot;image--show-credits&quot;: 525}\" data-image-variation=\"image\"><picture><source srcset=\"https:\/\/media.cnn.com\/api\/v1\/images\/stellar\/prod\/gettyimages-1506561667-copy.jpg?c=16x9&amp;q=h_383,w_680,c_fill\/f_webp\" type=\"image\/webp\" media=\"(max-width: 479px)\" \/><source srcset=\"https:\/\/media.cnn.com\/api\/v1\/images\/stellar\/prod\/gettyimages-1506561667-copy.jpg?c=16x9&amp;q=h_653,w_1160,c_fill\/f_webp\" type=\"image\/webp\" media=\"(min-width: 480px)\" \/><source srcset=\"https:\/\/media.cnn.com\/api\/v1\/images\/stellar\/prod\/gettyimages-1506561667-copy.jpg?c=16x9&amp;q=h_605,w_1075,c_fill\/f_webp\" type=\"image\/webp\" media=\"(min-width: 960px)\" \/><source srcset=\"https:\/\/media.cnn.com\/api\/v1\/images\/stellar\/prod\/gettyimages-1506561667-copy.jpg?c=16x9&amp;q=h_833,w_1480,c_fill\/f_webp\" type=\"image\/webp\" media=\"(min-width: 1280px)\" \/><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/media.cnn.com\/api\/v1\/images\/stellar\/prod\/gettyimages-1506561667-copy.jpg?c=16x9&amp;q=h_833,w_1480,c_fill\" alt=\"How Taylor Swift\u2019s Eras Tour boosted the US economy | CNN Business\" width=\"3000\" height=\"2000\" \/><\/picture><\/div>\n<\/div>\n<\/div>\n<div>\n<div data-editable=\"content\" data-reorderable=\"content\">\n<p data-article-gutter=\"true\" data-component-name=\"paragraph\" data-editable=\"text\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cm4e7twfw000m25p842yr2254@published\">The concert tour that made Taylor Swift a billionaire wraps up this weekend, but it has already left a lasting impact on the global economy.<\/p>\n<p data-article-gutter=\"true\" data-component-name=\"paragraph\" data-editable=\"text\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cm4e8vu7b000j3b6mp0qumkod@published\">The pop superstar, whose final performance of \u201cThe Eras Tour\u201d takes place Sunday night at BC Place Stadium in Vancouver, British Columbia, emerged as a business titan after 152 concerts in 51 cities. Eras became the highest-grossing tour of all time with an estimated windfall of $2.2 billion.<\/p>\n<p data-article-gutter=\"true\" data-component-name=\"paragraph\" data-editable=\"text\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cm4eaeysr00083b6mjcipkriv@published\">In the United States, concertgoers spent about as much as football fans spend for the Super Bowl \u2014 an average $1,300 on travel, hotels, food and merchandise, according to the US Travel Association. But the Super Bowl is just one game and has two weeks of marketing and promotion, while Swift\u2019s tour hit 23 cities on 62 nights over the course of about five months.<\/p>\n<p data-article-gutter=\"true\" data-component-name=\"paragraph\" data-editable=\"text\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cm4e9uni000003b6muhywql0l@published\">Swifties spent an estimated $5 billion in the United States, according to an estimate by survey company Question Pro. But that total only takes into account direct spending, according to the US Travel Association, and could exceed $10 billion when factoring in indirect spending and when non-ticket holders make purchases outside of the venue.<\/p>\n<h2 id=\"swiftnomics-revives-post-pandemic-economies\" data-article-gutter=\"true\" data-component-name=\"subheader\" data-editable=\"text\" data-uri=\"cms.cnn.com\/_components\/subheader\/instances\/cm4e8325j00063b6mdsr2e01d@published\">\u2018Swiftnomics\u2019 revives post-pandemic economies<\/h2>\n<p data-article-gutter=\"true\" data-component-name=\"paragraph\" data-editable=\"text\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cm4ebcwkz000e3b6mu4zhh482@published\">That spending power was a part of the \u201cTaylor Swift Effect,\u201d which travel industry analysts deemed a \u201chospitality phenomenon.\u201d<\/p>\n<p data-article-gutter=\"true\" data-component-name=\"paragraph\" data-editable=\"text\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cm4ebh94f000o3b6m1pixvawv@published\">Downtown areas experienced higher traffic and occupancy rates due to the influx of visitors. Swift fans often extended their stays in cities that hosted multiple shows, which further boosted local revenue.<\/p>\n<p data-article-gutter=\"true\" data-component-name=\"paragraph\" data-editable=\"text\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cm4ebul9400183b6mjkkfcvgq@published\">\u201cThese events have had a major revitalizing effect on local tourism industries and downtowns still struggling from the effects of the pandemic,\u201d the California Center for Jobs &amp; the Economy reported.<\/p>\n<p data-article-gutter=\"true\" data-component-name=\"paragraph\" data-editable=\"text\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cm4ebkvcq000z3b6m48x3x7yl@published\">Pittsburgh, which hosted two concerts, had its highest weekend occupancy at hotels post-pandemic and the second-highest weekend occupancy in its history. Swift\u2019s tour raised the average daily cost of rooms to $309, and the city generated $46 million in direct spending from attendees, 83% of whom didn\u2019t live in Allegheny County.<\/p>\n<p data-article-gutter=\"true\" data-component-name=\"paragraph\" data-editable=\"text\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cm4ebncjx00123b6m4sjqioje@published\">The California Center for Jobs &amp; the Economy estimated that Swift\u2019s six-night concert run in Los Angeles increased local employment by 3,300 workers and local earnings by $160 million. Before the \u201cEras\u201d tour hit Los Angeles, hotel jobs were about 15% below their pre-pandemic highest. The US Travel Association estimated Los Angeles County would benefit from another $320 million, with $20 million in sales and local taxes and $9 million in hotel room taxes.<\/p>\n<p data-article-gutter=\"true\" data-component-name=\"paragraph\" data-editable=\"text\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cm4ebunjo001c3b6m8cpd83kd@published\">Eras was also a boon for ride-hailing companies. Lyft reported rides were up by an average of 8.2% in cities hosting a Swift concert and that New Orleans saw a 31% increase.<\/p>\n<p data-article-gutter=\"true\" data-component-name=\"paragraph\" data-editable=\"text\" data-uri=\"cms.cnn.com\/_components\/paragraph\/instances\/cm4ef358s00043b6mx4irirmk@published\">The New Orleans Downtown Development District estimated between 80-90% of concertgoers were visitors. Greater New Orleans, Inc. estimated the concerts\u2019 economic impact to be around $200 million. That doesn\u2019t account for spending at restaurants, hotels and other tourism expenses.<\/p>\n<\/div>\n<\/div>\n<p><\/main><\/section>\n<\/article>\n<\/section>\n<section><\/section>\n<\/section>\n<section><\/section>\n<\/section>\n","protected":false},"excerpt":{"rendered":"<p>The consumer spending power was part of the \u201cTaylor Swift Effect,\u201d which travel industry analysts described as a \u201chospitality phenomenon.\u201d<\/p>\n","protected":false},"author":3,"featured_media":15718,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-15714","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-taylor-swifts"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The end of an era: How Taylor Swift boosted the US economy - News 365<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/new365.azontree.com\/?p=15714\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The end of an era: How Taylor Swift boosted the US economy - 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