{"id":14632,"date":"2024-12-05T08:28:09","date_gmt":"2024-12-05T08:28:09","guid":{"rendered":"https:\/\/new365.azontree.com\/?p=14632"},"modified":"2024-12-05T08:28:09","modified_gmt":"2024-12-05T08:28:09","slug":"swift-effect-taylor-swift-eras-tie-in-book-is-a-smash-selling-more-than-800000-copies-in-first-weekend","status":"publish","type":"post","link":"https:\/\/new365.azontree.com\/?p=14632","title":{"rendered":"SWIFT EFFECT: Taylor Swift &#8216;Eras&#8217; tie-in book is a smash, selling more than 800,000 copies in first weekend"},"content":{"rendered":"<div>\n<div><\/div>\n<\/div>\n<p>Just one retail chain was enough for Taylor Swift to have the top-selling book last week and the biggest publishing launch of 2024.<\/p>\n<p>According to Circana, Swift\u2019s \u201cEras Tour Book\u201d sold 814,000 copies over the Thanksgiving holiday weekend. Circana tracks around 85% of the print market, but the \u201cEras\u201d numbers are more precise: Swift sold the book exclusively through Target, which launched the \u201cEras\u201d tie-in on Black Friday<\/p>\n<p>Sales soared even as Swift skipped Amazon.com and other retailers and as some fans complained online that the $39.99 book included typos and other errors. Representatives for Target and Swift did not immediately respond to requests Wednesday for comment.<\/p>\n<p>The sales put Swift in rare company. The only bigger nonfiction launch was the first volume of Barack Obama\u2019s presidential memoirs, \u201cA Promised Land,\u201d which sold 816,000 copies its first week on shelves in 2020, according to Circana, which does not include audio and e-book sales. But Obama\u2019s memoir was available through all major outlets and Circana\u2019s tracking for \u201cEras Tour Book\u201d accounts only for its first weekend sales.<\/p>\n<p>Swift has arranged exclusive, non-traditional releases before. For her \u201cEras\u201d concert film, which came out in 2023, she bypassed Hollywood studios and worked directly with AMC Theatres and Cinemark Theatres. \u201cTaylor Swift: The Eras Tour\u201d has made more than $200 million at the box office and stands as the highest grossing concert movie in history.<\/p>\n<p>Even before the \u201cEras\u201d book, Swift has been a mini-genre in the publishing industry, the inspiration for biographies, romance fiction, fashion, coloring books and a cocktail recipe collection, \u201cShake It Up.\u201d Another top seller of 2024, according to Circana, is Wendy Loggia\u2019s \u201cTaylor Swift: A Little Golden Book Biography,\u201d designed in the tradition of such Little Golden favorites as \u201cThe Three Bears\u201d and \u201cThe Whispering Rabbit.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Just one retail chain was enough for Taylor Swift to have the top-selling book last week and the biggest publishing launch of 2024.<\/p>\n","protected":false},"author":3,"featured_media":14637,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[966,964,961,177,197,957,965,958,960,31,912,959,962,963],"class_list":["post-14632","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-taylor-swifts","tag-amazon-com","tag-amc-entertainment-holdings","tag-barack-obama","tag-business","tag-entertainment","tag-general-news","tag-inc","tag-mn-state-wire","tag-retail-and-wholesale","tag-taylor-swift","tag-thanksgiving","tag-trending-news","tag-u-s-news","tag-wendy-loggia"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SWIFT EFFECT: Taylor Swift &#039;Eras&#039; 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