![\"Taylor](\"https:\/\/imagenes.elpais.com\/resizer\/v2\/K7BNZKOAUBCCDHZDCSIR2BHBQI.jpg?auth=a8eafea2875437d3a9d9c48430bca58c829c25154231cdd82bdefe49c65f3a8c&width=414\")
Weeks later, Forbes<\/i> included her on its list of America\u2019s richest self-made women, alongside other celebrities such as Oprah Winfrey ($3 billion), Kim Kardashian ($1.7 billion) and Rihanna ($1.4 billion). But there is one factor that should not be overlooked: unlike them, Swift has made her fortune solely and exclusively through her music.<\/p>\n
As a recent example, the theatrical release of The Eras Tour<\/i> made $267 million at the box office worldwide. As for her discography, in 2023, she topped the charts thanks to hits such as Midnights,<\/i> Speak Now (Taylor\u2019s Version) <\/i>and 1989<\/i>, and all signs indicate that she will repeat the feat this year. Her latest album, <\/i>The Tortured Poets Department, released in April, has sold 2.47 million copies in the United States, not counting streaming. Specifically, 1.07 million on CD, 988,000 on vinyl and 395,000 digital downloads.<\/p>\n
Even though Swift doesn\u2019t currently have any partnerships with brands, that does not mean the singer hasn\u2019t had them in the past. From 2008 to 2010, she starred in several campaigns for the brand L.E.I. Jeans; in 2010, she was the face of CoverGirl\u2019s NatureLuxe collection; between 2011 and 2014, she launched five fragrances with the company Elizabeth Arden; and from 2013 to 2018, she was an ambassador for Diet Coke. Even a year after publicly criticizing Apple Music for not paying royalties to artists during the three-month free trial period offered to new users, she had no problem appearing in an advertisement for the company in Cupertino in 2016.<\/p>\n
What\u2019s changed since then? There are several answers to this question, but, fundamentally, they come down to two key points. Firstly, she is now a billionaire. And secondly, she is still reeling from the shock of when music mogul Scooter Braun, through Ithaca Holdings, acquired her former record label, Big Machine Records, and the masters of her first six albums for $300 million in June 2019.<\/p>\n
That setback, which soon led to the re-recordings of those albums (Taylor\u2019s Version<\/i>), marked a turning point in her career and the beginning of an intense fight to regain full control of her work and her image. The sacrifice has paid off. As she stated in December, when Time named her Person of the Year 2023: \u201cThis is the proudest and happiest I\u2019ve ever felt, and the most creatively fulfilled and free I\u2019ve ever been.\u201d<\/p>\n
\u201cIf she doesn\u2019t agree to appear in ads, it\u2019s because she doesn\u2019t need to. She doesn\u2019t need to expand her business with other initiatives because, right now, there is no brand that\u2019s bigger and more recognized than the Taylor Swift brand,\u201d says Yeray S. Iborra, author of the book The Taylor Swift Phenomenon<\/i>. \u201cFor years, she has made a great effort to control each and every one of the things she says or does. Partnering with a company implies associating with a third party, which always entails risks. A collaboration of this type could involve her in some controversy indirectly, either due to an erroneous statement or by supporting initiatives that do not agree with her fans. Therefore, it is understandable that she prefers to avoid any type of collateral damage.\u201d<\/p>\n
Just because Swift hasn\u2019t signed an endorsement deal in over five years doesn\u2019t mean that companies aren\u2019t benefiting from her colossal media clout. Quite the contrary. Since she went public with her relationship with Kansas City Chiefs player Travis Kelce and attended a dozen games to watch him in action, sales of the tight end\u2019s jerseys have increased by nearly 400%, audience ratings have grown by 7%, and interest in football has risen by 20% among millennials and 24% among Gen Z, particularly among women. She\u2019s also helped generate $331.5 million in brand value for both the Chiefs and the NFL.<\/p>\n
Her wardrobe deserves a special mention, as it\u2019s another element that reinforces her narrative. On The Eras Tour, she wears designs by Atelier Versace, Roberto Cavalli, Alberta Ferretti, Vivienne Westwood and Christian Louboutin, all selected by her trusted stylist, Joseph Cassell Falconer. However, off the stage, at awards ceremonies and in the few photocalls she appears on, she maintains a more discreet profile. She consciously avoids luxury fashion houses to show her legion of fans that, despite her superstar status, she is still accessible, and that if they want to really get to know her, all they have to do is listen to her songs. She may have a private jet, but at this point she doesn\u2019t need to win Anna Wintour\u2019s approval. Despite the numerous invitations, she hasn\u2019t attended the Met Gala since 2016. That time, she wore a metallic Louis Vuitton dress.<\/p>\n
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Given her current status, the singer doesn\u2019t need advertising contracts. Since she lost the rights to her songs in 2019, she has been focused on achieving complete creative and commercial autonomy<\/p>\n","protected":false},"author":3,"featured_media":13316,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[],"class_list":["post-13314","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-taylor-swifts"],"yoast_head":"\n