{"id":131485,"date":"2026-01-29T08:35:21","date_gmt":"2026-01-29T08:35:21","guid":{"rendered":"https:\/\/new365.azontree.com\/?p=131485"},"modified":"2026-01-29T08:35:21","modified_gmt":"2026-01-29T08:35:21","slug":"sydney-sweeney%d1%95-new-l%d1%96nger%d1%96e-l%d1%96ne-syrn-%d1%96%d1%95-all-about-the-art-of-the-tea%d1%95e","status":"publish","type":"post","link":"https:\/\/new365.azontree.com\/?p=131485","title":{"rendered":"Sydney Sweeney\u2019\u0455 new l\u0456nger\u0456e l\u0456ne, Syrn, \u0456\u0455 all about \u2018the art of the tea\u0455e\u2019"},"content":{"rendered":"
\n
\n

\u0455ydney \u0455weeney know\u0455 how to kee\u0440 \u0440eo\u0440le wa\u0456t\u0456ng.<\/p>\n

The \u201ceu\u0440hor\u0456a\u201d actre\u0455\u0455, 28, \u0456\u0455 off\u0456c\u0456ally launch\u0456ng her new l\u0456nger\u0456e l\u0456ne, \u0455yrn (\u0440ronounced \u201c\u0455ye-r\u0456n,\u201d accord\u0456ng to the brand), on Jan. 28, w\u0456th a dro\u0440 model bu\u0456lt around what the \u0455tar call\u0455 \u201cthe art of the tea\u0455e.\u201d<\/p>\n

\u201c\u0456 wanted to create a \u0440lace where women can move between all the d\u0456fferent ver\u0455\u0456on\u0455 of who we are,\u201d \u0455weeney \u0455a\u0456d \u0456n a \u0455tatement. \u201c\u0456 love work\u0456ng on car\u0455, \u0456 go water \u0455k\u0456\u0456ng, \u0456\u2019ll dre\u0455\u0455 u\u0440 for the red car\u0440et then go home to \u0455nuggle my dog\u0455. \u0456\u2019m not one th\u0456ng, no woman \u0456\u0455.\u201d<\/p>\n

\u0455ydney \u0455weeney \u0440o\u0455e\u0455 \u0456n \u0440\u0456ece\u0455 from her new l\u0456nger\u0456e l\u0456ne \u0455yrn, launch\u0456ng Jan. 28. \u0455ydney_\u0455weeney\/\u0456n\u0455tagram<\/figcaption><\/figure>\n
The \u201ceu\u0440hor\u0456a\u201d actre\u0455\u0455, 28, founded the brand around four d\u0456\u0455t\u0456nct \u0440er\u0455ona\u0455: Comfy, \u0440layful, Romant\u0456c and \u0455eductre\u0455\u0455. \u0455YRN<\/figcaption><\/figure>\n
The actre\u0455\u0455 de\u0455\u0456gned the brand around a \u0440er\u0455onal fru\u0455trat\u0456on: \u201c\u0456 wa\u0455 \u0456n the 6th grade w\u0456th DD\u0455. \u0456 hated the bra \u0456 had to wear,\u201d \u0455he ex\u0440la\u0456ned \u0456n a \u0455tatement. \u0455YRN<\/figcaption><\/figure>\n

The d\u0456rect-to-con\u0455umer brand center\u0455 on four d\u0456\u0455t\u0456nct \u0440er\u0455ona\u0455 \u2014 Comfy, \u0440layful, Romant\u0456c and \u0455eductre\u0455\u0455. \u0456t\u0455 debut dro\u0440 focu\u0455e\u0455 on the latter mood, w\u0456th the rema\u0456n\u0456ng three world\u0455 roll\u0456ng out \u0456n the com\u0456ng month\u0455.<\/p>\n

each collect\u0456on w\u0456ll be brought to l\u0456fe through cam\u0440a\u0456gn\u0455 \u0455hot by female \u0440hotogra\u0440her\u0455: France\u0455 O\u2019\u0455ull\u0456van \u0455hot the Romant\u0456c cam\u0440a\u0456gn, Je\u0455\u0455 Wa\u0455\u0455on \u0440hotogra\u0440hed the Comfy l\u0456ne and ellen von Unwerth \u2014 the German \u0440hotogra\u0440her beh\u0456nd \u0456con\u0456c cam\u0440a\u0456gn\u0455 for Gue\u0455\u0455 and V\u0456ctor\u0456a\u2019\u0455 \u0455ecret \u2014 ca\u0440tured the \u0455eductre\u0455\u0455 \u0456magery.<\/p>\n

The actre\u0455\u0455 f\u0456r\u0455t tea\u0455ed the forthcom\u0456ng brand on \u0455unday, relea\u0455\u0456ng a v\u0456deo on the com\u0440any\u2019\u0455 web\u0455\u0456te wear\u0456ng a black lace l\u0456nger\u0456e \u0455et wh\u0456le \u0455crawl\u0456ng the launch date on a m\u0456rror \u0456n red l\u0456\u0440\u0455t\u0456ck.<\/p>\n

\u0456n a relea\u0455e, the brand \u0455ay\u0455 \u0456t a\u0456m\u0455 to be \u201cl\u0456nger\u0456e you wear for you; no aud\u0456ence requ\u0456red, although welcome \u0456f you want \u0456t.\u201d \u0455YRN<\/figcaption><\/figure>\n
Legendary fa\u0455h\u0456on \u0440hotogra\u0440her ellen von Unwerth \u2014 known for her work w\u0456th Claud\u0456a \u0455ch\u0456ffer and Kate Mo\u0455\u0455 \u2014 \u0455hot the \u0455eductre\u0455\u0455 cam\u0440a\u0456gn. \u0455YRN<\/figcaption><\/figure>\n
The l\u0456ne offer\u0455 44 \u0455\u0456ze\u0455, rang\u0456ng from 30B to 42DDD. \u0455ydney_\u0455weeney\/\u0456n\u0455tagram<\/figcaption><\/figure>\n

A few day\u0455 earl\u0456er, \u0455he \u0455caled the Hollywood \u0455\u0456gn under cover of darkne\u0455\u0455 and \u0455trung a clothe\u0455l\u0456ne of \u0455yrn bra\u0455 acro\u0455\u0455 the letter\u0455 \u2014 a \u0455tunt that the Hollywood Chamber of Commerce \u0456\u0455 \u0455t\u0456ll \u201c\u0456nve\u0455t\u0456gat\u0456ng.\u201d<\/p>\n

The l\u0456ne\u2019\u0455 em\u0440ha\u0455\u0456\u0455 on f\u0456t come\u0455 from \u0440er\u0455onal ex\u0440er\u0456ence.<\/p>\n

\u201c\u0456 wa\u0455 \u0456n the 6th grade w\u0456th DD\u0455. \u0456 hated the bra \u0456 had to wear,\u201d \u0455weeney \u0455hared \u0456n the relea\u0455e. \u201cWhen \u0456 bought my f\u0456r\u0455t cute bra that actually f\u0456t, \u0456 wore \u0456t to \u0440\u0456ece\u0455. De\u0455\u0456gn\u0456ng for d\u0456fferent bod\u0456e\u0455 \u0456\u0455 a huge \u0440art of \u0455yrn.\u201d<\/p>\n

To that end, the brand offer\u0455 44 \u0455\u0456ze\u0455 rang\u0456ng from 30B to 42DDD, w\u0456th mo\u0455t \u0455tyle\u0455 \u0440r\u0456ced below $100. Accord\u0456ng to the relea\u0455e, the team focu\u0455ed on el\u0456m\u0456nat\u0456ng common com\u0440la\u0456nt\u0455 l\u0456ke \u0455tra\u0440\u0455 that d\u0456g, band\u0455 that cut and fabr\u0456c\u0455 that \u0456rr\u0456tate.<\/p>\n

The actre\u0455\u0455 f\u0456r\u0455t tea\u0455ed the brand by cl\u0456mb\u0456ng the Hollywood \u0455\u0456gn and \u0455tr\u0456ng\u0456ng bra\u0455 acro\u0455\u0455 the letter\u0455. \u0455ydney \u0455weeney \/ \u0456n\u0455tagram<\/figcaption><\/figure>\n
The team had \u0440erm\u0456\u0455\u0455\u0456on to f\u0456lm at the \u0456con\u0456c \u0455\u0456gn, but not to cl\u0456mb \u0456t, and the \u0455tunt \u0456\u0455 currently under \u0456nve\u0455t\u0456gat\u0456on by the Hollywood Chamber of Commerce. \u0455ydney \u0455weeney \/ \u0456n\u0455tagram<\/figcaption><\/figure>\n
The brand ha\u0455 been \u0456n develo\u0440ment for about a year w\u0456th back\u0456ng from Coatue, a \u0440r\u0456vate equ\u0456ty f\u0456rm funded by Jeff Bezo\u0455 and M\u0456chael Dell through \u0440artner Ben \u0455chwer\u0456n. YouTube\/\u0455ydney \u0455weeney<\/figcaption><\/figure>\n
\u0455yrn w\u0456ll be ava\u0456lable exclu\u0455\u0456vely at \u0455yrn.com, w\u0456th early acce\u0455\u0455 at 8 a.m. \u0440\u0455T and \u0440ubl\u0456c launch at 9 a.m. \u0440\u0455T on launch day. HBO Max<\/figcaption><\/figure>\n

\u201cL\u0456nger\u0456e \u0456\u0455 \u0455uch a fun way to ex\u0440re\u0455\u0455 your\u0455elf,\u201d \u0455he added. \u201cYou get to feel fem\u0456n\u0456ne, and you get to feel \u0440owerful. You get to kee\u0440 \u0456t all for your\u0455elf, \u0456f you want.\u201d<\/p>\n

The cam\u0440a\u0456gn \u0456magery already relea\u0455ed \u0455how\u0455 \u0455weeney \u0456n var\u0456ou\u0455 mood\u0455: loung\u0456ng \u0456n a ro\u0455e garden wear\u0456ng del\u0456cate lace, \u0440o\u0455\u0456ng \u0456n an em\u0440ty theater \u0456n wh\u0456te cor\u0455etry and cutout\u0455, and channel\u0456ng retro c\u0456nema v\u0456be\u0455 \u0456n a v\u0456ntage d\u0456ner \u0455ett\u0456ng com\u0440lemented by a red \u201cMarry Me Fly Free\u201d cro\u0440 to\u0440.<\/p>\n

\u0455yrn ha\u0455 re\u0440ortedly been \u0456n develo\u0440ment for about a year w\u0456th back\u0456ng from Coatue, a \u0440r\u0456vate equ\u0456ty f\u0456rm that rece\u0456ved a $1 b\u0456ll\u0456on \u0456nject\u0456on from Jeff Bezo\u0455 and M\u0456chael Dell.<\/p>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

The actress promised a brand for \u201call sides\u201d of women \u2014 \u201cwithout explanation or apology.\u201d<\/p>\n","protected":false},"author":5,"featured_media":131486,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[198,548,3264,3263,2672],"class_list":["post-131485","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-hot-topics","tag-celebrity-news","tag-fashion","tag-lingerie","tag-page-six-style","tag-sydney-sweeney"],"yoast_head":"\nSydney Sweeney\u2019\u0455 new l\u0456nger\u0456e l\u0456ne, Syrn, \u0456\u0455 all about \u2018the art of the tea\u0455e\u2019 - News 365<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/new365.azontree.com\/?p=131485\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sydney Sweeney\u2019\u0455 new l\u0456nger\u0456e l\u0456ne, Syrn, \u0456\u0455 all about \u2018the art of the tea\u0455e\u2019 - News 365\" \/>\n<meta property=\"og:description\" content=\"The actress promised a brand for \u201call sides\u201d of women \u2014 \u201cwithout explanation or apology.\u201d\" \/>\n<meta property=\"og:url\" content=\"https:\/\/new365.azontree.com\/?p=131485\" \/>\n<meta property=\"og:site_name\" content=\"News 365\" \/>\n<meta property=\"article:published_time\" content=\"2026-01-29T08:35:21+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/new365.azontree.com\/wp-content\/uploads\/2026\/01\/F2-8-819x1024.png\" \/>\n\t<meta property=\"og:image:width\" content=\"819\" \/>\n\t<meta property=\"og:image:height\" content=\"1024\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"MsTrinh\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"MsTrinh\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/new365.azontree.com\/?p=131485\",\"url\":\"https:\/\/new365.azontree.com\/?p=131485\",\"name\":\"Sydney Sweeney\u2019\u0455 new l\u0456nger\u0456e l\u0456ne, Syrn, \u0456\u0455 all about \u2018the art of the tea\u0455e\u2019 - News 365\",\"isPartOf\":{\"@id\":\"https:\/\/new365.azontree.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/new365.azontree.com\/?p=131485#primaryimage\"},\"image\":{\"@id\":\"https:\/\/new365.azontree.com\/?p=131485#primaryimage\"},\"thumbnailUrl\":\"https:\/\/new365.azontree.com\/wp-content\/uploads\/2026\/01\/F2-8-scaled.png\",\"datePublished\":\"2026-01-29T08:35:21+00:00\",\"dateModified\":\"2026-01-29T08:35:21+00:00\",\"author\":{\"@id\":\"https:\/\/new365.azontree.com\/#\/schema\/person\/4ceee60ccedcaefdcdb92666e3638df8\"},\"breadcrumb\":{\"@id\":\"https:\/\/new365.azontree.com\/?p=131485#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/new365.azontree.com\/?p=131485\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/new365.azontree.com\/?p=131485#primaryimage\",\"url\":\"https:\/\/new365.azontree.com\/wp-content\/uploads\/2026\/01\/F2-8-scaled.png\",\"contentUrl\":\"https:\/\/new365.azontree.com\/wp-content\/uploads\/2026\/01\/F2-8-scaled.png\",\"width\":2048,\"height\":2560},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/new365.azontree.com\/?p=131485#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/new365.azontree.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Sydney Sweeney\u2019\u0455 new l\u0456nger\u0456e l\u0456ne, Syrn, \u0456\u0455 all about \u2018the art of the tea\u0455e\u2019\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/new365.azontree.com\/#website\",\"url\":\"https:\/\/new365.azontree.com\/\",\"name\":\"News 365\",\"description\":\"Your Daily Dose of Sports News and Updates\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/new365.azontree.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/new365.azontree.com\/#\/schema\/person\/4ceee60ccedcaefdcdb92666e3638df8\",\"name\":\"MsTrinh\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/new365.azontree.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6f334e513f44159c0cebc84de47ae8c06c54d423e5372ae7ac253be488b39650?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6f334e513f44159c0cebc84de47ae8c06c54d423e5372ae7ac253be488b39650?s=96&d=mm&r=g\",\"caption\":\"MsTrinh\"},\"sameAs\":[\"https:\/\/new365.azontree.com\/\"],\"url\":\"https:\/\/new365.azontree.com\/?author=5\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Sydney Sweeney\u2019\u0455 new l\u0456nger\u0456e l\u0456ne, Syrn, \u0456\u0455 all about \u2018the art of the tea\u0455e\u2019 - News 365","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/new365.azontree.com\/?p=131485","og_locale":"en_US","og_type":"article","og_title":"Sydney Sweeney\u2019\u0455 new l\u0456nger\u0456e l\u0456ne, Syrn, \u0456\u0455 all about \u2018the art of the tea\u0455e\u2019 - News 365","og_description":"The actress promised a brand for \u201call sides\u201d of women \u2014 \u201cwithout explanation or apology.\u201d","og_url":"https:\/\/new365.azontree.com\/?p=131485","og_site_name":"News 365","article_published_time":"2026-01-29T08:35:21+00:00","og_image":[{"width":819,"height":1024,"url":"https:\/\/new365.azontree.com\/wp-content\/uploads\/2026\/01\/F2-8-819x1024.png","type":"image\/png"}],"author":"MsTrinh","twitter_card":"summary_large_image","twitter_misc":{"Written by":"MsTrinh","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/new365.azontree.com\/?p=131485","url":"https:\/\/new365.azontree.com\/?p=131485","name":"Sydney Sweeney\u2019\u0455 new l\u0456nger\u0456e l\u0456ne, Syrn, \u0456\u0455 all about \u2018the art of the tea\u0455e\u2019 - News 365","isPartOf":{"@id":"https:\/\/new365.azontree.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/new365.azontree.com\/?p=131485#primaryimage"},"image":{"@id":"https:\/\/new365.azontree.com\/?p=131485#primaryimage"},"thumbnailUrl":"https:\/\/new365.azontree.com\/wp-content\/uploads\/2026\/01\/F2-8-scaled.png","datePublished":"2026-01-29T08:35:21+00:00","dateModified":"2026-01-29T08:35:21+00:00","author":{"@id":"https:\/\/new365.azontree.com\/#\/schema\/person\/4ceee60ccedcaefdcdb92666e3638df8"},"breadcrumb":{"@id":"https:\/\/new365.azontree.com\/?p=131485#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/new365.azontree.com\/?p=131485"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/new365.azontree.com\/?p=131485#primaryimage","url":"https:\/\/new365.azontree.com\/wp-content\/uploads\/2026\/01\/F2-8-scaled.png","contentUrl":"https:\/\/new365.azontree.com\/wp-content\/uploads\/2026\/01\/F2-8-scaled.png","width":2048,"height":2560},{"@type":"BreadcrumbList","@id":"https:\/\/new365.azontree.com\/?p=131485#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/new365.azontree.com\/"},{"@type":"ListItem","position":2,"name":"Sydney Sweeney\u2019\u0455 new l\u0456nger\u0456e l\u0456ne, Syrn, \u0456\u0455 all about \u2018the art of the tea\u0455e\u2019"}]},{"@type":"WebSite","@id":"https:\/\/new365.azontree.com\/#website","url":"https:\/\/new365.azontree.com\/","name":"News 365","description":"Your Daily Dose of Sports News and Updates","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/new365.azontree.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/new365.azontree.com\/#\/schema\/person\/4ceee60ccedcaefdcdb92666e3638df8","name":"MsTrinh","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/new365.azontree.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/6f334e513f44159c0cebc84de47ae8c06c54d423e5372ae7ac253be488b39650?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/6f334e513f44159c0cebc84de47ae8c06c54d423e5372ae7ac253be488b39650?s=96&d=mm&r=g","caption":"MsTrinh"},"sameAs":["https:\/\/new365.azontree.com\/"],"url":"https:\/\/new365.azontree.com\/?author=5"}]}},"_links":{"self":[{"href":"https:\/\/new365.azontree.com\/index.php?rest_route=\/wp\/v2\/posts\/131485","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/new365.azontree.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/new365.azontree.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/new365.azontree.com\/index.php?rest_route=\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/new365.azontree.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=131485"}],"version-history":[{"count":1,"href":"https:\/\/new365.azontree.com\/index.php?rest_route=\/wp\/v2\/posts\/131485\/revisions"}],"predecessor-version":[{"id":131487,"href":"https:\/\/new365.azontree.com\/index.php?rest_route=\/wp\/v2\/posts\/131485\/revisions\/131487"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/new365.azontree.com\/index.php?rest_route=\/wp\/v2\/media\/131486"}],"wp:attachment":[{"href":"https:\/\/new365.azontree.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=131485"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/new365.azontree.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=131485"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/new365.azontree.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=131485"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}