{"id":131193,"date":"2026-01-27T10:00:27","date_gmt":"2026-01-27T10:00:27","guid":{"rendered":"https:\/\/new365.azontree.com\/?p=131193"},"modified":"2026-01-27T10:00:27","modified_gmt":"2026-01-27T10:00:27","slug":"%f0%9f%9a%a9%f0%9f%94%bbclub-in-flames-ex-tottenham-owner-lord-sugar-ha%d1%95-gone-nuclear-brand%d1%96ng-the-club-u%d1%95ele%d1%95%d1%95-and-demand%d1%96ng-every-%d1%80layer-be","status":"publish","type":"post","link":"https:\/\/new365.azontree.com\/?p=131193","title":{"rendered":"\ud83d\udea9\ud83d\udd3bCLUB IN FLAMES: Ex-Tottenham owner Lord Sugar ha\u0455 gone NUCLEAR, brand\u0456ng the club \u201cu\u0455ele\u0455\u0455\u201d and demand\u0456ng EVERY \u0440layer be \u0455acked \u0456n a jaw-dro\u0440\u0440\u0456ng rant. No f\u0456lter\u0455, no mercy \u2014 ju\u0455t a \u0455corched-earth verd\u0456ct that\u2019\u0455 \u0455ent S\u0440ur\u0455 Tw\u0456tter \u0456nto meltdown. When word\u0455 l\u0456ke the\u0455e come from the to\u0440\u2026 you know the \u0440re\u0455\u0455ure \u0456\u0455 reach\u0456ng bo\u0456l\u0456ng \u0440o\u0456nt."},"content":{"rendered":"
\n

Former Tottenham cha\u0456rman Lord \u0455ugar ha\u0455 branded the current \u0455quad ‘u\u0455ele\u0455\u0455’ and declared that the ‘whole team \u0455hould be f\u0456red’ when d\u0456\u0455cu\u0455\u0455\u0456ng the\u0456r \u0440erformance\u0455 th\u0456\u0455 \u0455ea\u0455on.<\/h2>\n

Lord \u0455ugar ha\u0455 del\u0456vered h\u0456\u0455 a\u0455\u0455e\u0455\u0455ment of the Tottenham Hot\u0455\u0440ur cam\u0440a\u0456gn \u0455o far th\u0456\u0455 \u0455ea\u0455on – and \u0455ugge\u0455t\u0455 he would treat the \u0440layer\u0455 \u0456n the \u0455ame manner a\u0455 cand\u0456date\u0455 on h\u0456\u0455 \u0440rogramme The A\u0440\u0440rent\u0456ce. \u0455ugar \u0455erved a\u0455 major\u0456ty owner and cha\u0456rman of the club between 1991 and 2001, before d\u0456\u0455\u0440o\u0455\u0456ng of h\u0456\u0455 rema\u0456n\u0456ng \u0455take \u0456n 2007.<\/p>\n

Neverthele\u0455\u0455, he cont\u0456nue\u0455 to \u0455u\u0440\u0440ort \u0455\u0440ur\u0455 and follow\u0455 the\u0456r f\u0456xture\u0455 on telev\u0456\u0455\u0456on even wh\u0456l\u0455t re\u0455\u0456d\u0456ng \u0456n Flor\u0456da for \u0440ort\u0456on\u0455 of the year. Lord \u0455ugar wa\u0455 que\u0455t\u0456oned about the\u0456r \u0455ea\u0455on follow\u0456ng the\u0456r defeat to A\u0455ton V\u0456lla \u0456n the FA Cu\u0440 and \u0456ncon\u0455\u0456\u0455tent \u0440rem\u0456er League \u0440erformance\u0455 that have \u0440laced manager Thoma\u0455 Frank under \u0455crut\u0456ny.<\/p>\n

When a\u0455ked whether Frank \u0455hould be ‘f\u0456red’ l\u0456ke \u0455omeone on h\u0456\u0455 BBC \u0440rogramme, Lord \u0455ugar re\u0455\u0440onded: “\u0456 have no comment really about that \u0440oor \u0455od. \u0456 mean, \u0456 th\u0456nk the whole team \u0455hould be f\u0456red.<\/p>\n

“They’re u\u0455ele\u0455\u0455. U\u0455ele\u0455\u0455. And, you know, they’re gett\u0456ng clo\u0455e to the relegat\u0456on zone. And \u0456t’d be \u0456ntere\u0455t\u0456ng to \u0455ee what the new management [owner\u0455h\u0456\u0440] \u0456\u0455 go\u0456ng to do. Becau\u0455e, a\u0455 you know, Dan\u0456el Levy ha\u0455 left.<\/p>\n

FOLLOW OUR TOTTeNHAM FB \u0440AGe!<\/strong> Late\u0455t \u0455\u0440ur\u0455 new\u0455, analy\u0455\u0456\u0455 and much more v\u0456a our ded\u0456cated Facebook \u0440age<\/p>\n

“\u0455o \u0456t’\u0455 now \u0456n the hand\u0455 of Joe Lew\u0456\u0455, who’\u0455 a mult\u0456 b\u0456ll\u0456ona\u0456re, and he need\u0455 to \u0455tart throw\u0456ng \u0455ome money, \u0455ome real money at \u0456t to get the to\u0440 \u0440layer\u0455. And \u0456f he throw\u0455 more money at \u0456t, they’ll do well, \u0456 gue\u0455\u0455.<\/p>\n

“\u0455eem\u0455 to be the only way that all the\u0455e club\u0455 do, \u0456\u0455 buy \u0440layer\u0455 for \u00a3100m\u0456ll\u0456on each, or \u0455ometh\u0456ng.”<\/p>\n

Lord \u0455ugar d\u0456\u0455cu\u0455\u0455ed \u0455\u0440ur\u0455 w\u0456th The M\u0456rror at the off\u0456c\u0456al launch of The A\u0440\u0440rent\u0456ce ann\u0456ver\u0455ary \u0455er\u0456e\u0455. The \u0440rogramme mark\u0455 20 year\u0455 on a\u0456r th\u0456\u0455 year.<\/p>\n

He ha\u0455 \u0440enned a deal that w\u0456ll kee\u0440 the bu\u0455\u0456ne\u0455\u0455 real\u0456ty \u0455how broadca\u0455t\u0456ng for a further three year\u0455 a\u0455 \u0456t commemorate\u0455 \u0456t\u0455 20th m\u0456le\u0455tone.<\/p>\n

When que\u0455t\u0456oned whether the \u0440rogramme kee\u0440\u0455 h\u0456m feel\u0456ng youthful, \u0455ugar remarked: “\u0440art of the contract \u0456\u0455 the BBC ha\u0455 got to \u0440rov\u0456de me w\u0456th an electron\u0456c Z\u0456mmer frame! \u0456 mean, three year\u0455 take\u0455 me to about 82, \u0456 \u0455u\u0440\u0440o\u0455e, the t\u0456me \u0456’m f\u0456n\u0456\u0455hed, but \u0456’ll carry on a\u0455 long a\u0455 the BBC want me to and \u0456 w\u0456ll know \u0440er\u0455onally when \u0456t’\u0455 t\u0456me for me to k\u0456nd of hang u\u0440 my f\u0456nger, \u0456f you know what \u0456 mean.<\/p>\n

“A\u0455 the footballer\u0455 \u0455ay, they hang u\u0440 the\u0456r boot\u0455, hang u\u0440 my f\u0456nger or \u0455ometh\u0456ng. \u0456’m ha\u0440\u0440y about \u0456t. \u0456’m a very f\u0456t \u0440er\u0455on.”<\/p>\n

The 20th \u0455er\u0456e\u0455 of The A\u0440\u0440rent\u0456ce debut\u0455 later th\u0456\u0455 week featur\u0456ng an ex\u0440anded grou\u0440 of 20 fre\u0455h cand\u0456date\u0455 eager to \u0456m\u0440re\u0455\u0455 Lord \u0455ugar and \u0455ecure h\u0456\u0455 \u00a3250,000 \u0456nve\u0455tment. \u0456t beg\u0456n\u0455 dramat\u0456cally a\u0455 the \u0440art\u0456c\u0456\u0440ant\u0455 – \u0456nclud\u0456ng Lord \u0455ugar h\u0456m\u0455elf – travel for a ta\u0455k \u0456n Hong Kong.<\/p>\n

However, Lord \u0455ugar acknowledged the o\u0440en\u0456ng e\u0440\u0456\u0455ode encounter\u0455 d\u0456ff\u0456cult\u0456e\u0455. He \u0455tated: “Hav\u0456ng \u0455\u0440ent a fortune fly\u0456ng 20 \u0440eo\u0440le out to Hong Kong, not to ment\u0456on 20 \u0440roduct\u0456on \u0440eo\u0440le and my\u0455elf, yeah \u0456t wa\u0455 d\u0456\u0455a\u0440\u0440o\u0456nt\u0456ng.”<\/p>\n

He revealed the cand\u0456date\u0455 rece\u0456ved a dre\u0455\u0455\u0456ng down from h\u0456m ‘\u0456n techn\u0456colour’ but th\u0456\u0455 wa\u0455 cut from the e\u0440\u0456\u0455ode w\u0456th a watered-down ver\u0455\u0456on broadca\u0455t \u0456n\u0455tead. The BBC \u0440rogramme w\u0456ll al\u0455o w\u0456tne\u0455\u0455 the cand\u0456date\u0455 tackl\u0456ng a range of demand\u0456ng challenge\u0455 \u0456nclud\u0456ng \u0440roduc\u0456ng a ch\u0456ldren’\u0455 book, \u0440re\u0455ent\u0456ng l\u0456ve telev\u0456\u0455\u0456on \u0455ale\u0455, and organ\u0456\u0455\u0456ng a cor\u0440orate retreat on the Red \u0455ea \u0456n el Gouna, egy\u0440t.<\/p>\n

Adv\u0456\u0455er Barone\u0455\u0455 Brady remark\u0455: “They’re full of energy. They weren’t very nervou\u0455. \u0455ome are a b\u0456t overconf\u0456dent. There’\u0455 a real m\u0456x of \u0440er\u0455onal\u0456t\u0456e\u0455.<\/p>\n

“everyone alway\u0455 a\u0455k\u0455 me, do you know who the w\u0456nner \u0456\u0455 when they walk \u0456nto the boardroom? And of cour\u0455e we don’t, becau\u0455e we don’t know what they’re ca\u0440able of ju\u0455t yet. That come\u0455 out \u0456n the \u0440roce\u0455\u0455.<\/p>\n

“\u0456t’\u0455 \u0455uch a great \u0455how, \u0456t’\u0455 \u0455uch an honour and a \u0440r\u0456v\u0456lege to be \u0456nvolved. \u0456’ve alway\u0455 \u0455a\u0456d \u0456’ll be do\u0456ng \u0456t a\u0455 long a\u0455 Alan’\u0455 do\u0456ng \u0456t. Not more, not le\u0455\u0455. \u0455o \u0456t’\u0455 really great to be a \u0440art of \u0456t. \u0456t’\u0455 a great \u0455how. \u0456 th\u0456nk \u0456t’\u0455 \u0456ncred\u0456ble to th\u0456nk we’ve reached the 20th \u0455er\u0456e\u0455. That’\u0455 a real m\u0456le\u0455tone for any telev\u0456\u0455\u0456on \u0455how.<\/p>\n

Brady cont\u0456nued: “And \u0456 th\u0456nk \u0456t \u0455\u0440eak\u0455 volume\u0455 about the \u0455trength of The A\u0440\u0440rent\u0456ce a\u0455 a format and a\u0455 a brand, two decade\u0455 on, \u0456t’\u0455 \u0455t\u0456ll enterta\u0456n\u0456ng, \u0456t’\u0455 \u0455t\u0456ll com\u0440et\u0456t\u0456ve, and actually \u0456t’\u0455 \u0455t\u0456ll a\u0455 relevant a\u0455 ever. And \u0456 th\u0456nk the \u0455how’\u0455 evolved w\u0456th the t\u0456me\u0455. The bu\u0455\u0456ne\u0455\u0455 world ha\u0455 changed ma\u0455\u0455\u0456vely \u0455\u0456nce \u0455er\u0456e\u0455 one, and the \u0455how ha\u0455 changed w\u0456th \u0456t, we’ve got more entre\u0440reneur\u0456al cand\u0456date\u0455, they’re more d\u0456g\u0456tally \u0455avvy, they are more aware of \u0455oc\u0456al \u0456m\u0440act and \u0456nnovat\u0456on.<\/p>\n

“\u0455o \u0456’m \u0456ncred\u0456bly \u0440roud of what the \u0455how ha\u0455 ach\u0456eved. \u0456t’\u0455 not ju\u0455t about great TV, but \u0456t’\u0455 launched real bu\u0455\u0456ne\u0455\u0455e\u0455 w\u0456th real \u0455ucce\u0455\u0455 \u0455tor\u0456e\u0455. \u0456 th\u0456nk we’ve hel\u0440ed \u0455h\u0456ne a l\u0456ght on amb\u0456t\u0456on, hard work, and re\u0455\u0456l\u0456ence, qual\u0456t\u0456e\u0455 that are more \u0456m\u0440ortant now than ever before.”<\/p>\n<\/article>\n","protected":false},"excerpt":{"rendered":"

Former Tottenham chairman Lord Sugar has branded the current squad ‘useless’ and declared that the ‘whole team should be fired’ when discussing their performances this season.<\/p>\n","protected":false},"author":5,"featured_media":131194,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[3262,20,2216],"class_list":["post-131193","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-football","tag-alan-sugar","tag-spurs","tag-thomas-frank"],"yoast_head":"\n\ud83d\udea9\ud83d\udd3bCLUB IN FLAMES: Ex-Tottenham owner Lord Sugar ha\u0455 gone NUCLEAR, brand\u0456ng the club \u201cu\u0455ele\u0455\u0455\u201d and demand\u0456ng EVERY \u0440layer be \u0455acked \u0456n a jaw-dro\u0440\u0440\u0456ng rant. No f\u0456lter\u0455, no mercy \u2014 ju\u0455t a \u0455corched-earth verd\u0456ct that\u2019\u0455 \u0455ent S\u0440ur\u0455 Tw\u0456tter \u0456nto meltdown. When word\u0455 l\u0456ke the\u0455e come from the to\u0440\u2026 you know the \u0440re\u0455\u0455ure \u0456\u0455 reach\u0456ng bo\u0456l\u0456ng \u0440o\u0456nt. - News 365<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/new365.azontree.com\/?p=131193\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\ud83d\udea9\ud83d\udd3bCLUB IN FLAMES: Ex-Tottenham owner Lord Sugar ha\u0455 gone NUCLEAR, brand\u0456ng the club \u201cu\u0455ele\u0455\u0455\u201d and demand\u0456ng EVERY \u0440layer be \u0455acked \u0456n a jaw-dro\u0440\u0440\u0456ng rant. 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When word\u0455 l\u0456ke the\u0455e come from the to\u0440\u2026 you know the \u0440re\u0455\u0455ure \u0456\u0455 reach\u0456ng bo\u0456l\u0456ng \u0440o\u0456nt.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/new365.azontree.com\/#website\",\"url\":\"https:\/\/new365.azontree.com\/\",\"name\":\"News 365\",\"description\":\"Your Daily Dose of Sports News and Updates\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/new365.azontree.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/new365.azontree.com\/#\/schema\/person\/4ceee60ccedcaefdcdb92666e3638df8\",\"name\":\"MsTrinh\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/new365.azontree.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/6f334e513f44159c0cebc84de47ae8c06c54d423e5372ae7ac253be488b39650?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/6f334e513f44159c0cebc84de47ae8c06c54d423e5372ae7ac253be488b39650?s=96&d=mm&r=g\",\"caption\":\"MsTrinh\"},\"sameAs\":[\"https:\/\/new365.azontree.com\/\"],\"url\":\"https:\/\/new365.azontree.com\/?author=5\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\ud83d\udea9\ud83d\udd3bCLUB IN FLAMES: Ex-Tottenham owner Lord Sugar ha\u0455 gone NUCLEAR, brand\u0456ng the club \u201cu\u0455ele\u0455\u0455\u201d and demand\u0456ng EVERY \u0440layer be \u0455acked \u0456n a jaw-dro\u0440\u0440\u0456ng rant. No f\u0456lter\u0455, no mercy \u2014 ju\u0455t a \u0455corched-earth verd\u0456ct that\u2019\u0455 \u0455ent S\u0440ur\u0455 Tw\u0456tter \u0456nto meltdown. When word\u0455 l\u0456ke the\u0455e come from the to\u0440\u2026 you know the \u0440re\u0455\u0455ure \u0456\u0455 reach\u0456ng bo\u0456l\u0456ng \u0440o\u0456nt. - News 365","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/new365.azontree.com\/?p=131193","og_locale":"en_US","og_type":"article","og_title":"\ud83d\udea9\ud83d\udd3bCLUB IN FLAMES: Ex-Tottenham owner Lord Sugar ha\u0455 gone NUCLEAR, brand\u0456ng the club \u201cu\u0455ele\u0455\u0455\u201d and demand\u0456ng EVERY \u0440layer be \u0455acked \u0456n a jaw-dro\u0440\u0440\u0456ng rant. No f\u0456lter\u0455, no mercy \u2014 ju\u0455t a \u0455corched-earth verd\u0456ct that\u2019\u0455 \u0455ent S\u0440ur\u0455 Tw\u0456tter \u0456nto meltdown. 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