SWIFT EFFECT: Taylor Swift ‘Eras’ tie-in book is a smash, selling more than 800,000 copies in first weekend
Just one retail chain was enough for Taylor Swift to have the top-selling book last week and the biggest publishing launch of 2024.
‘Bigger than the Superbowl’: How Taylor Swift supercharges local economies
Pittsburgh bars and restaurants saw a 13% bump in sales the weekend Swift came into town