Taylor Swift & Travis Kelce need your attention

Taylor Swift and Travis Kelce’s engagement announcement is one of the most like photos of all time on Instagram. This image is also a classic example of how Swift uses her relationships to bolster her public image. Taylor Swift / Travis Kelce hide caption
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Taylor Swift / Travis Kelce
It’s official: Taylor Swift and Travis Kelce posted one of the most liked Instagram photos of all time. Also, they’re officially engaged.
Swift and Kelce are no strangers to the spotlight, but we still know very little about their relationship aside from what they are willing to share. And Molly McPherson, a public relations expert, says that’s no accident.
In this episode, Brittany returns to a conversation she had with Molly back when Taylor Swift and Travis Kelce first started dating, and Brittany and Molly discuss why Swift and Kelce need your attention to fuel the business of their relationship and meet stakeholders’s (from fans to the NFL) wants and needs. Plus, Brittany and Molly get into how you can use Swift and Kelce’s strategy in your own life.
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This episode was produced by Barton Girdwood and Alexis Williams. It was edited by Jessica Placzek. Our Supervising Producer is Barton Girdwood. Our Executive Producer is Veralyn Williams. Our VP of Programming is Yolanda Sangweni.