There’s no denying the alchemy of Taylor Swift and Travis Kelce’s relationship.
Two years into “The Life of a Showgirl” singer and Kansas City Chiefs tight end’s romance, the NFL team’s CEO Clark Hunt shared more insight into the impact the high-profile relationship has had on the league.
“It certainly has opened up an opportunity for us to connect with a new demographic from a fan standpoint,” Hunt told the Hollywood Reporter in an interview published Aug. 22. “I’m pretty sure that the Chiefs ranked No. 1 among NFL teams in the female demographic.”
Indeed, Hunt estimated that the Chiefs fanbase now leans female, calling it a “very unique” demographic among NFL teams. As he noted of Swift, “She clearly has had a big impact.”
The businessman, however, insisted that the benefit the couple is having on the league is purely a bonus—having previously shut down speculation that their romance is a “marketing stunt.”
“The first thing to mention here is how happy we are for both Kelce and Swift in their relationship,” he noted. “That’s the most important thing.”
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As for when the Grammy winner steps out of the tunnel at Arrowhead Stadium, Hunt admitted that there is “always a little bit of a spectacle.”
“I know our fans really enjoy it and love having her there knowing she’s such a great Chiefs fan,” he added. “It does create a different energy when she’s in attendance.”
For her part, Swift, 35, has come a long way in understanding the world of football—even beyond supporting her boyfriend, also 35.
“I didn’t know what a first down was,” she admitted to her boyfriend and his brother Jason Kelce during her Aug. 13 appearance on New Heights. “I didn’t know what the chains were, I didn’t know what a tight end was.”
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But now, she’s proved she knows how to ball and Aristotle.
“I became obsessed with it,” she continued. “I became a person who was running through the halls of my house screaming, ‘We drafted Xavier Worthy!’”
For a deeper look into the couple’s romance from kickoff to Super Bowls and everything in between, keep reading…
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July 2023: So, Make the Friendship Bracelets
Taylor Swift and Travis Kelce’s love story began in July 2023, when the singer’s Eras Tour made a stop at Arrowhead Stadium in Kansas City, Mo.
As a huge Swiftie, the Kansas City Chiefs tight end caught the show with hopes of giving Taylor a friendship bracelet with his number on it. However, he failed to complete the pass due to her pre-show rituals.
“I was disappointed that she doesn’t talk before or after her shows because she has to save her voice for the 44 songs that she sings,” Travis shared on the July 26 episode of his New Heights podcast. “So, I was a little butt-hurt I didn’t get to hand her one of the bracelets I made for her.”
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Summer 2023: This Is Him Trying
After publicly recounting his fumble—a move Taylor would later describe as “metal as hell”—Travis decided to shoot his shot and invite the Grammy winner to watch the Chiefs play at Arrowhead Stadium.
“I threw it out there, I threw the ball in her court,” he shared on The Pat McAfee Show. “I told her, you know, ‘I’ve seen you rock the stage in Arrowhead, you might have to come see me rock the stage in Arrowhead and see which one’s a little more lit.’ So, we’ll see what happens in the near future.”
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August 2023: Enchanted to Meet You
Travis was rocking a mustache—which he debuted in August during training camp—when he was first introduced to Taylor.
As he later noted of the era, “That ‘stache and the 87 jersey was pretty iconic there for a little bit, and I had it when I met Taylor for the first time.”
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September 2023: Sparks Fly
By early September, a source close to the situation told E! News that Travis and Taylor were “texting and talking here and there.”
“It’s been very low-key,” the insider explained, “as he’s been in season.”
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September 2023: Cheer Captain
Accepting Travis’ invite, Taylor joined the athlete’s mom Donna Kelce at Arrowhead Stadium to watch him and the Chiefs take on the Chicago Bears. After the game, Taylor and Travis were seen packing PDA at a local bar.
Though folklore had it that it was the couple’s first in-person meeting, the “Karma” singer later clarified the two had spent a “significant amount of time” getting to know each other beforehand.
As Taylor noted, “We would never be psychotic enough to hard launch a first date.”
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October 2023: Team Up
As an indication that the relationship was heating up, Taylor brought her squad—including friends Blake Lively, Ryan Reynolds, Sophie Turner, Hugh Jackman, Sabrina Carpenter and Antoni Porowski—to watch the Chiefs play against the New York Jets at MetLife Stadium in New Jersey.
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October 2023: It’s Nice to Have a Friend
Another sign that Travis could be The 1? Taylor started bonding with Brittany Mahomes—the wife of Travis’ BFF and teammate Patrick Mahomes—in and outside of NFL games.
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October 2023: Welcome to New York
The couple took their romance to TV, making a surprise appearance on the Oct. 14 episode of Saturday Night Live. Their Big Apple takeover also included the after-party for the NBC sketch show and a date night at the Waverly Inn.
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November 2023: Karma Is Her Boyfriend
During a bye week, Travis traveled down to Argentina to catch the South American leg of Taylor’s Eras Tour. Not only did the NFL star bond with Taylor’s dad, Scott Swift, at the Nov. 11 show in Buenos Aires, but he also got a special shoutout from the stage.
“Karma is that guy on the Chiefs,” Taylor sang, “coming straight home to me.”
After the show, the Midnights artist was seen running up to Travis backstage and greeting him with a passionate kiss.
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December 2023: Speak Now
Taylor addressed the lavender craze surrounding her appearances at Travis’ games.
“I’m going to see him do what he loves, we’re showing up for each other, other people are there and we don’t care,” she told Time. “The opposite of that is you have to go to an extreme amount of effort to make sure no one knows that you’re seeing someone.”
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December 2023: You, Who Charmed Her Dad
The music superstar turned Travis’ Dec. 17 game into a family affair, bringing her dad to cheer on her man.
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January 2024: All the Midnights
Taylor and Travis spent their first New Year’s Eve together, sharing a romantic kiss when the clock struck midnight on Jan. 1.
Kathryn Riley / Contributor (Getty Images)
January 2024: Chosen Family
Continuing to bond with Travis’ family, Taylor hung out with his brother Jason Kelce and sister-in-law Kylie Kelce at the Chiefs’ game against the Buffalo Bills.
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January 2024: Saved by the Perfect Kiss
Taylor joined Travis on the football field when the Chiefs won the AFC Championship, a victory that cemented the team’s spot in the 2024 Super Bowl. The couple shared a celebratory kiss before exchanging the L-word.
“Tay, I’m gonna enjoy with the guys,” he told her. “I love you—so much it’s not funny.”
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February 2024: Super Bowl Champs
The pair locked lips on the field after Travis led the Kansas City Chiefs to victory on Feb. 11, 2024 in Las Vegas.
TikTok
February 2024: TikTok Official
Taylor posted footage of Travis on social media for the first time Feb. 12, poking fun at how she took her parents clubbing with the athlete after the Super Bowl.
Instagram / Taylor Swift
June 2024: Instagram Official
Taylor’s first Instagram pic featuring Travis was a selfie of the two with Prince William and his and wife Kate Middleton‘s eldest kids Prince George and Princess Charlotte backstage at the singer’s Eras tour show at Wembley Stadium in London.
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June 2024: Travis’ Eras Tour Stage Debut
While attending his seventh Eras tour concert, and second show at London’s Wembley Stadium, the NFL star joined his girlfriend onstage as a backup performer during her performance of “I Can Do It With a Broken Heart.”
September 2024: Back in the Game
Taylor joined Travis for the Chief’s first game of the regular 2024-25 season and appeared to re-enact a PDA moment from October 2023 in this photo shared by Chariah Gordon, who is pictured with her boyfriend, Chiefs wide receiver Mecole Hardman.
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September 2024: Wedding Date
The two attended model Karen Elson’s wedding to Electric Lady Studios owner Lee Foster in New York City.
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September 2024: U.S. Open Date
The next day, the pair attended the men’s singles final match at the U.S. Open.
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October 2024: Double Date
The two stepped out for a double dinner date with Blake Lively and Ryan Reynolds in NYC.
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December 2024: Empire State of Mind
The pair stepped out for two back-to-back dates in New York City over the last weekend of 2024, matching outfits both times.
Travis Kelce/Instagram
March 2025: Off-Season Adventures
The pair spent the NFL off-season together, enjoying a snowy vacation to Montana with sportscaster Erin Andrews.
Travis Kelce/Instagram
July 2025: Instagram Hard Launch
Travis posted his first pics with Taylor on Instagram in July 2025, including an adorable shot of them at dinner—which subtly revealed their phone lockscreen pics of one another.
