Travis Kelce may want to think twice before letting his signature move fly this season.

The Kansas City Chiefs star, and one-half of the NFL’s most-watched couple, is reportedly in danger of being fined if he continues his bow-and-arrow touchdown celebration, a gesture that’s taken on a life of its own thanks to Taylor Swift.

What once felt like a private ritual has now become a viral staple. Swift famously mimicked the pose during her London Eras Tour show in June 2024 while performing “So High School,” the love song believed to be inspired by Kelce.

And fans went wild.
Source: Instagram/killatrav
But the NFL? Not so much.

Celebration or Violation?

Kelce first opened up about the celebration on his New Heights podcast, explaining the meaning behind the pose:

“You know, what’s really been motivating for me is to dream big. Always shoot for the stars… So I’m always out there shooting for the stars.”

But despite the poetic intention, the NFL has been cracking down. Last season, players across the league, from Patrick Mahomes to Ja’Marr Chase, were fined for “weapon-related” gestures, including bow-and-arrow motions.

That puts Kelce in a tricky spot: continue the celebration and risk the flag… or let it go?

Taylor Made It Iconic

It’s not just about football anymore. When Swift pulled off the same move on stage, first during “The Archer” and later while singing about her NFL beau, the bow-and-arrow gesture became more than a celebration.

It became theirs.

The synchronized symbolism didn’t go unnoticed. Swifties flooded social media with comparisons, GIFs, and side-by-sides of the two pulling back imaginary strings and “shooting for the stars.” For a couple who rarely post about each other, the shared move became a kind of coded language.

NFL Warning Shots

Unfortunately, the league is less romantic about it. Bengals’ Andrei Iosivas and Eagles’ Jalyx Hunt were both fined last season for similar gestures, and Kelce knows he’s not exempt.

“Unless you’re doing it at a defender, it shouldn’t be a flag,” Kelce said in October 2023. “If you want to fine the guy after the game for doing it, whatever… but I think it’s absolutely ridiculous.”

Jokingly, he even added: “It’s my Second Amendment. I have the right to bear arms.”

So What Now?

With Kelce entering his 13th NFL season and Swift expected to attend more games than ever, the stakes, and the scrutiny, are high. Whether or not the Chiefs tight end retires the pose, one thing is clear:

The bow-and-arrow isn’t just a celebration anymore. It’s a symbol of where football meets pop culture and love meets legacy.