The attention Caitlin Clark has brought to the WNBA is unrivaled.

There is nobody more popular in the WNBA than Indiana Fever star Caitlin Clark, and there may never be someone like her again.

If you need evidence of her popularity, just look at the difference in the ratings between when Clark is playing and when she isn’t.

You can also see the excitement from fans who wait in long lines to get into the arenas in which Clark is playing, something that has been prevalent since her days at Iowa.

Respected journalist and author Christine Brennan, who wrote a book on Clark called On Her Game: Caitlin Clark and the Revolution in Women’s Sports that’s coming out this month, recently compared the long lines Clark draws to those of pop superstar Taylor Swift’s concerts.

“I’ve covered women’s sports and sports for a long time, and I never thought I’d see this in my lifetime,” Brennan told ABC News. “People standing in line in January like it’s a [Bruce] Springsteen concert or a Taylor Swift concert to watch a woman play basketball. This is a whole different level in women’s team sports.”

Brennan went on to compare Clark to legendary golfer Tiger Woods when noting how Clark isn’t just a basketball player, but an entertainer, as well. She also points out how Clark is bringing in people who otherwise wouldn’t watch the WNBA because of her generational talent.

Clark has opened up a new door for the WNBA when it comes to bringing more eyes onto the sport, and it’s one the league and its players need to embrace for the future of the league.