The wait is over! After Taylor Swift dropped a not-so-subtle teaser earlier today that ignited a wildfire of excitement about the singer’s 2025 summer collection, fans across social media are now scrambling to get their hands on T-Swift merch.
Ranging anywhere from $35 to $65, the collection includes shirts, hats, beach bags, and towels displaying Swift crests and callouts to albums like 1989 (Taylor’s Version) and songs like “Last Great American Dynasty” and “cowboy like me.”
We’ve never needed anything more! The #TSSummer2025 collection is available now at https://t.co/ZSGtuHSAkb while supplies last ☀️ pic.twitter.com/xzoKhB9DLe — Taylor Nation (@taylornation13) June 11, 2025
And yes, the reactions from Taylor Nation are exactly what you’d expect, with many of them adding messages alongside screenshots of their purchase carts.
“can’t wait to add to my 1989 sweater collection!!!” one user wrote using the hashtags #TSSummer2025. “Finally back to living for the hope of it all,” another added with a screenshot showing orders for a Cowboy Like Me hat and a 1989 (Taylor’s Version) T-shirt.
“This coming home to me !!!” one Swiftie wrote alongside an image of a Taylor Swift crested beach bag. “Hello!?! Can we talk about this new gorgeous design!
And the crest!?!? Can’t wait to add it to my TS hat collection,” another declared with an image of a hat from the collection.
“Great day to be a Florida!!! girlie who lives by the beach,” one user wrote alongside images of her purchases, with another writing: “Ready for summer.” One fan wrote: “I love it when it’s something I can wear with friends and something for the beach and something for work.” Some were less than thrilled, expecting something bigger than just a few shirts and hats.
“Yall be lying bc this stuff is not it,” one user wrote.
Another added simply: “we want new music.” Whether you love it or hate it, today is a great day to be a beach-loving Swiftie!