Seventeen and Miley Cyrus both had albums debut in the top 5, with the K-pop group registering a slight uptick from their last album, while Cyrus’ numbers headed southward this time.
To listen to “Reputation” or not to listen to “Reputation”? For years, that has been the question for Taylor Swift fans, who have largely considered that album one of their top favorites yet felt conflicted about consuming it, since it remained one of the records that she had not yet re-recorded after her contentious split with her original label and the succession of companies that purchased her catalog.
But that moral dilemma has passed, with Swift buying full rights to her first six albums and in effect issuing a full pass for everyone to guiltlessly enjoy them again.
Michelle Williams Says It Was ‘Horrible’ Living With Ryan Gosling During ‘Blue Valentine’ Production and Doing ‘Improvisations’ as a Struggling Couple: ‘We Need to Burn It Down’
Swifties responded to that go-ahead by streaming “Reputation” en masse in the week that followed in the announcement. The new Billboard 200 chart sees the album returning to the upper reaches of the chart, landing at No. 5 with 42,000 album-equivalent units… a 73-spot leap for a 2017 album that had not seen that lofty a height since 2018.
According to Luminate’s data tracking, as reported by Billboard, album sales for “Reputation” were up 1,184% for the tracking week.
Most of those were digital sales, since there weren’t many physical LPs or CDs still sitting in stores when Swift made her surprise announcement.
The bigger means of consumption was through streaming, which was up 125%, to 34.75 million on-demand streams.
If that streaming increase doesn’t seem that dramatic at “only” 125%, it’s worth noting that streams for “Reputation” had already been high leading into this tracking week.
Less ethically conflicted fans had already been streaming the album in advance of what turned out to be a false expectation that Swift was about to announce a “Reputation (Taylor’s Version)” re-recording over Memorial Day weekend, instead of the much bigger revelation she offered them the following Friday.
If Swift had had a lot of vinyl copies of “Reputation” in the marketplace, the sky might have been the limit, given her fans’ proven penchant for LPs. Presumably, a vinyl reissue will come along at some point in the distant future.
When “Reputation” does have new physical editions, they will be without the Big Machine logo that appears on all the copies currently out. Digital services, meanwhile, are still in the process of changing the official record company credits for the original six albums she purchased from Shamrock Holdings last month. The newly revised credits do or will say simply “Copyright Taylor Swift,” even though Spotify, Apple and other services have been slow in completely getting rid of either “Apollo A-1LLC,” which was the unwieldy “label” name assigned to her old recordings by Shamrock, or “Big Machine Label Group.”
Many of Swift’s other albums have already been lodged in the Billboard 200 and are expected to see quite a boost when the full chart is published Monday; Sunday’s reveal by Luminate and Billboard only covers the top 10.
While Swift’s big leap represents the biggest headline, there were two debuting albums that pulled into the chart’s top 5 just ahead of her. The K-pop group Seventeen bowed at No. 2 with 48,500 equivalent album units for “Seventeen 5th Album Happy Burstday.”
That’s a slight uptick from the group’s previous full-length album, “Face the Sun,” which debuted with 44,000 units in 2022.
Miley Cyrus‘ “Something Beautiful” debuted with disappointing numbers, coming in at No. 4, with 44,000 units.
That was well below half the numbers registered for her previous album, “Endless Summer Vacation,” which included the smash single “Flowers”; it bowed with 119,000 units in 2023.
Cyrus will next be seen on the big screen with a film version of the album.
The music-video compendium, which just premiered at the Tribeca Film Festival, will come out in Imax theaters for one night only in the U.S. on June 12.
At the very top of the Billboard 200, things were unchanged, with Morgan Wallen’s “I’m the Problem” making it a third week in a row in the No. 1 spot.
The country superstar’s latest smash effort collected another 246,000 album-equivalent units, down just 14% from week two. According to Luminate, that’s the biggest third week for an album in more than a year — since Taylor Swift’s “The Tortured Poets Department,” in fact (which had 282,000 units in week 3).
Landing between Seventeen and Cyrus at No. 3 was SZA’s “SOS,” still riding high on the strength of a deluxe edition and a massive hit collaboration with Kendrick Lamar. In Nos. 6-10 are Wallen’s previous album, “One Thing at a Time,” followed by efforts by Lamar, Sabrina Carpenter, the team of Partynextdoor and Drake, and Bad Bunny.