Taylor Swift fans can never rest easy when the 35-year-old singer-songwriter is prone to dropping hints and Easter eggs!

Some members of the fandom are getting excited because of a recent update to the folklore singer’s website, while others aren’t so sure yet if this is really a clue.

Recently, Taylor Swift‘s website store changed around the categories, listing them as “Apparel,” “Music,” “Accessories” and “Sale.” In a row read together, that’s an acronym for “AMAs.”

Taylor‘s store also currently features 12 items at 26% off. It’s worth noting: this year’s AMAs ceremony is on May 26.

Could Taylor be announcing something, like the long awaited reputation re-recording release date? Or perhaps a hint of something coming in 2026?

Reddit and Stan Twitter is going wild with theories and speculation, while other fans are sure that they’re just clowning themselves once again with false hope.

There is some precedent for an awards show announcement when it comes to Taylor: she announced Midnights at the VMAs, and The Tortured Poets Department at the Grammys.

The 2025 AMAs will take place on Monday (May 26) with Jennifer Lopez taking on hosting duties. The show airs live at 8:00 PM ET / 5:00 PM PT on CBS and will stream on Paramount+ as well. Taylor is among the artists nominated for Artist of the Year – see the full list of nominees.