Music streams hit nearly 5 trillion in 2024. Women pop performers lead the charge in the US! Will Taylor Swift dominate the charts?

More music, more listeners, no problems.

The global music industry hit 4.8 trillion streams in 2024, a new single-year record, Luminate’s 2024 Year-End Report found. That’s up 14% from 2023, which held the previous record.

If you streamed a lot more music in 2024 — and in particular, a lot of women pop performers — you are not alone.

In the U.S., on-demand audio streams grew at a rate of 6.4%, totaling 1.4 trillion.

Contemporary music is fueling the growth. The overwhelming majority of U.S. plays – 79.5% — were from songs released in 2010 or later. Songs released between 2020 and 2024 accounted for nearly half of all streams.

And Taylor Swift, 2024’s most-streamed songwriter worldwide, is only partially responsible.

Pop rules

Midway through 2024, Luminate determined that Latin music had become the fastest growing streaming genre in the United States — up 15.1% from summer 2023 — followed by pop, rock and country.

A lot can change in half a year, because now pop leads, followed by rock and Latin.

“We saw some interesting trends within the U.S.,” said Jaime Marconette, Luminate’s vice president of music insights and industry relations.

“Latin was the fastest-growing U.S. streaming genre in the first half of the year based on growth of genre streaming share. However, due to a shift of streaming activity in the second half of the year, pop took the No. 1 spot … Female solo artists led this surge in pop consumption, as streams of their music were responsible for nearly two-thirds of all audio streams amongst the top 100 pop artists in the U.S.”

The shift is led by six women who dominated pop’s streams in the U.S.:

1. Taylor Swift with 12.8 billion streams

2. Billie Eilish with 4.46 billion

3. Sabrina Carpenter with 3.71 billion

4. Ariana Grande with 3.12 billion

5. Olivia Rodrigo with 2.76 billion

6. Chappell Roan with 2.49 billion

That’s at least partially reflected in the top 10 global streaming songs as well:

1. Benson Boone’s “Beautiful Things”

2. Sabrina Carpenter’s “Espresso”

3. Billie Eilish’s “Birds of a Father”

4. Teddy Swims’ “Lose Control”

5. Lady Gaga and Bruno Mars,” “Die with a Smile”

6. FloyyMenor, “Gata Only”

7. Shaboozey, “A Bar Song (Tipsy)”

8. Hozier, “Too Sweet”

9. Taylor Swift, “Cruel Summer”

10. Sabrina Carpenter, “Please Please Please”

Regional Mexican music continues to grow

Even if pop has replaced Latin music as the fastest growing streaming genre in the U.S., the music is not slowing down in popularity. In 2024, regional Mexican music overtook Latin pop as the largest Latin subgenre in the U.S.

“Latin still grew by both volume and its share of total U.S. audio streaming during the course of 2024,” Marconette said. “When looking at Latin subgenre activity, Regional Mexican dominated in terms of growth.”

Regional Mexican music — a catchall term that encompasses mariachi, banda, corridos, norteño, sierreño and other genres — has become a global phenomenon over the last few years, topping music charts and reaching new audiences as it crosses borders.

The genre reached 28.57 billion streams in 2024, followed by Latin pop with 24.09 billion.

Rap and R&B are forever

Pop rules, but just like 2023, when it comes to overall music streaming in the U.S., R&B and hip-hop still lead, accounting for more than one in every four streams stateside.

In 2024: Rap and R&B accounted for 341.63 billion on-demand audio streams, followed by rock with 234.22 billion, pop with 165.49 billion, country with 117.58 billion and Latin with 113.02 billion.

Related Posts

‘It’ѕ been a ѕhock’: Taylor Swіft fanѕ flock to ѕee German muѕeum’ѕ Oрhelіa

‘іt’ѕ been a ѕhock’: Taylor ѕwіft fanѕ flock to ѕee German muѕeum’ѕ Oрhelіa Deріctіon of ѕhakeѕрeare character by Frіedrіch Heyѕer belіeved to have іnѕріred рoр ѕuрerѕtar’ѕ new…

🛑 ALERT: A woman is suing Taylor Swift, demanding all the money she’s earned from some of her biggest hit songs! This lawsuit could shake the music industry — is Taylor’s empire in danger?

Woman Suing Taylor Swift Wants All the Money She’s Made From Some Hit Songs Florida artist Kimberly Marasco is asking the court to order singer Taylor Swift…

BREAKING: Fever coach just compared Caitlin Clark to Taylor Swift 2.0! Could this be the rise of a new sports icon?

Jan 18, 2025; Kanѕaѕ Cіty, Mіѕѕourі, UѕA; Recordіng artіѕt Taylor ѕwіft (uррer mіddle) ѕіtѕ wіth іndіana Fever guard Caіtlіn Clark (uррer rіght) durіng the fourth quarter of…

🎯 HOT MOMENT: Taylor Swift and Travis Kelce just made a huge decision about their future, and it’s turning heads everywhere! Fans can’t believe the move they’ve made — what does this mean for their relationship and careers?

Taylor Swift and Travis Kelce Make Big Decision About Their Future: Report Taylor Swift and Kansas City Chiefs tight end Travis Kelce seem to have the perfect, storybook romance together, and now, they’re…

Blake Lively TAKES IN Broadway’s Hottest Stars – Explosive Moves Amid Rumors She Hasn’t Spoken to Bestie Taylor Swift in Months.

Blake Lively enjoyed a rare night out in New York City over the weekend after a report surfaced that she has not spoken to Taylor Swift since…

HOT NEWS: Joe Jonas Breaks Silence! The Ex-Boyfriend Finally TAKES IN the Megastar’s New Era with a Rare, Unexpected Comment.

Taylor Swift’s ex-boyfriend Joe Jonas makes rare comment about pop megastar Taylor Swift’s ex-boyfriend Joe Jonas has made rare comments about the pop star, 17 years after they split….