Taylor Swift fans can now get their hands on her lilac short skirt for less.
Last year, the Grammy winner helped put Cassey Ho’s Popflex brand on the map after wearing her lavender Pirouette Skort ($60) while playing pickleball — and now, thanks to Ho’s new Blogilates for Target collection, a similar style’s available for about half the price.
“When I first saw the apparel displayed in-store, I was beyond emotional. Becoming a fashion designer was my childhood dream, and despite being told I couldn’t do it by the closest people in my life, here I was. I did it,” Ho tells Page Six Style.
“Also, none of this would even be possible without the love and support from the Blogilates community. This feels like a win for all of us.”
Blogilates for Target Ballerina Skort
Ho says fans have been asking her for more affordable activewear options for years, so when Target execs paid a visit to Popflex’s new Atlanta design office, she prepped an over-100-page deck pitching the team just that.
“A few weeks later, we got the call saying they loved our vision and wanted Blogilates at all 1,800 stores for a six-week test,” the creator recalls.
When dreaming up the designs, all of which are priced under $50, Ho went for “fun takes” on “fan favorites” — calling the Swift-inspired Ballerina Skort ($35) a “no-brainer.”
“[It’s] the top-selling design from my Target drop,” she confirms, adding that she “still can’t believe” the songwriter owns so many of her Popflex pieces.
Swifties will also surely flip for the Crisscross Sports Bra ($25), which is reminiscent of the superstar’s Popflex Corset Bra ($44), and the Crisscross Slit High-Rise Skort ($35) — a hybrid of the Swift-approved Twirl Skort ($54) and Crisscross Hourglass Booty Short ($45) from Ho’s higher-priced brand.
I’ve been listening to Taylor since 2006 — since “Teardrops On My Guitar” — and her music has been the soundtrack to many key memories in my life. Her songs have personally helped me get through heartbreak and for that, I will always feel a deep connection to her,” Ho tells us.
“To have my favorite artist wear my designs is beyond a dream come true. Her stamp of approval put Popflex in front of so many new people and not only grew our businesses, but also legitimized the brand.”
As for whether she suspects we’ll soon see Swift in one of her Target creations?
“Whether it’s a Blogilates design or a Popflex design, it doesn’t matter — I am grateful for any Taylor surprise,” Ho says.
This article was written by Elana Fishman, founding editor of Page Six Style. Elana applies her celebrity fashion and beauty expertise to shoppable content for fellow fans as the host of video series including Style Trial, Heart to Cart and Beauty Scoop — and by tracking down every Taylor Swift-worn style so you can shop it, too. Elana consults celebrity stylists on the latest street style and red carpet trends, researches which celebrity-backed brands and products are worth it, and chats with the stars themselves for beauty and fashion recommendations. Prior to Page Six Style’s inception in 2018, Elana covered celebrity fashion at Vox Media, Lucky, Marie Claire and Teen Vogue.
