Balancing an offense is one thing. Asking the offense to focus on balance is another.

Kansas City Chiefs head coach Andy Reid has learned to do both over his many years in the National Football League, both with his ongoing 13-year career at Arrowhead and another 14 seasons in Philadelphia leading the Eagles.

While a high-powered offense with several playmakers is an exhilarating thing to watch as fans, it’s also potentially exhausting to monitor as a head coach. Playmakers want to make plays, which means making sure that each player is “fed” in those instances.

There’s only one ball and that can cause real problems for an offense.

The lack of touches can be a touchy thing in the NFL (pun intended), and even a successful organization like the present-day Eagles is proof positive. Just look at the ongoing drama around wide receiver A.J. Brown, a dependable weapon who has expressed his frustrations with the offense and not getting the ball at certain points.

For the Chiefs, Reid is having to manage both emerging talents and veteran stars. Wide receiver Xavier Worthy returned to the field last Sunday in a win over the Baltimore Ravens, which forced Tyquan Thornton, who had impressed through the first three weeks of the season, to play less. When asked about the potential dilemma, especially as wideout Rashee Rice returns from suspension in Week 7, Reid admitted it can be tough to keep everyone in check.

“There’s one ball, and the guys know that. As long as you stay humble with it and don’t get that hungry thing where you start wanting it and then don’t play, but the guys have done a great job. They’re all buddies and they’re kind of pulling for each other. You want to maintain that. That’s a tough thing. What’s real is there’s one football,” said Reid.

WIth Rice, Worthy, Thornton, and other receivers vying for targets with tight ends Travis Kelce and Noah Gray as well as backfield performers like Isiah Pacheco, Kareem Hunt, and rookie Brashard Smith, there are a lot of players hoping for the ball in K.C. as well. Fortunately winning has a way of curing most things, and Reid’s veteran staff can handle the rest.

It’s hard to imagine the Chiefs’ sidelines getting dramatic with this sort of frustration, but then again, Kelce has already slammed a helmet and yelled at Reid in just the first month—and he’s the most expeirenced veteran of all. It will be interesting to see how the targets settle for everyone once Rice returns and the Chiefs have more mouths to feed than ever.